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An analysis of tourists' attitudes towards sustainable tourism: application to Malaysia

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  • Sofiah Abd. Rahman
  • Normala Daud

Abstract

Like any other developing countries, the promise of economic wealth arising from nature travelling is too hard to ignore. As a result, eco-tourist destinations in Malaysia are aggressively developed. Taman Negara, one of Malaysia's premier national parks is one such example. This study, believed to be the first of its kind conducted at Taman Negara marks an important step towards tourist management in the local context. A total of 230 tourists took part in this study which sought to develop visitors' profile via geo-demographics, travel motivation, attitude towards sustainable tourism and satisfaction. Through this understanding and database, a blueprint for promoting as well as preserving Taman Negara, can be put forward. Indeed, making Taman Negara sustainable for future generations and economic gains does not rest solely on understanding the attitude of tourists. Nonetheless, as the major consumer of natural attractions, this study appropriately starts with the tourists themselves.

Suggested Citation

  • Sofiah Abd. Rahman & Normala Daud, 2011. "An analysis of tourists' attitudes towards sustainable tourism: application to Malaysia," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 14(3/4), pages 206-224.
  • Handle: RePEc:ids:ijsusd:v:14:y:2011:i:3/4:p:206-224
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    Cited by:

    1. Gabriel Brătucu & Ioana Bianca Chițu & Mădălina Ștefan, 2017. "Measuring The Level Of Tourist Satisfaction. Case Study Brasov County," Journal of Smart Economic Growth, , vol. 2(2), pages 35-45, May.

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