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Company tools to attract and recruit quality workforce in the labor market

Author

Listed:
  • Natália Matkov?íková

    (Faculty of Business Management, University of Economics in Bratislava)

  • Miroslava Szarková

    (Faculty of Business Management, University of Economics in Bratislava)

Abstract

The current situation on the labor market is characterized by the struggle of companies for a quality workforce. Due to the lack of suitable candidates in the labor market, employers are offered a solution in the form of sufficiently interesting personnel marketing tools that companies can attract potential candidates. The paper analyzes and presents the results of the research of most effective tools for attracting and recruiting a suitable workforce on the labor market in the context of competition between small and medium companies in Slovakia. The paper points out that modern tools and methods of personal marketing are currently of great importance for companies to attract and engage suitable talents. Companies are starting to adapt these tools to generations of millennials, whose position in the labor market is increasingly important. The paper is a solution of VEGA project No. 1/0309/18.

Suggested Citation

  • Natália Matkov?íková & Miroslava Szarková, 2019. "Company tools to attract and recruit quality workforce in the labor market," Proceedings of International Academic Conferences 9912208, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:9912208
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    File URL: https://iises.net/proceedings/international-academic-conference-barcelona/table-of-content/detail?cid=99&iid=035&rid=12208
    File Function: First version, 2019
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    More about this item

    Keywords

    personnel marketing; personnel marketing tools; labor market; labor force; social media;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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