Consumers and their transformation tales
AbstractInspired by an on-going empirical research on consumers and their tales about disruptive events they have faced in their life, this paper illustrates the value of using interpretative hermeneutics for analyzing consumption during these transformations. Such disruptive events are for instance: Divorce, death of beloved ones, marriage of convenience, or expatriation. In these kinds of contexts, a hermeneutical analysis allows researchers to study punctual consumption occurrences (buying, consuming or dispossessing) as being an expression of a personal narrative re-building that facilitates a deeper understanding of underlying motives. Investigating life disruptive events and their consequences on consumption behaviors appears to be particularly important in contemporary societies, where people are increasingly facing new endings and new beginnings during life, making reconstruction and adaptation a necessary process.
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Bibliographic InfoPaper provided by ULB -- Universite Libre de Bruxelles in its series Working Papers CEB with number 08-039.RS.
Length: 16 p.
Date of creation: Dec 2008
Date of revision:
Publication status: Published by: Université Libre de Bruxelles, Solvay Business School, Centre Emile Bernheim (CEB)
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Consumer transformation; narrative identity; symbolic consumption and interpretative hermeneutics;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-01-03 (All new papers)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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