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Strategic Marketing Developments in Informational Society

Author

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  • Eleonora Mihaela Constantinescu

Abstract

The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.

Suggested Citation

  • Eleonora Mihaela Constantinescu, 2014. "Strategic Marketing Developments in Informational Society," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 90-95, December.
    • Handle: RePEc:khe:journl:v:6:y:2014:i:4:p:90-95
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    More about this item

    Keywords

    Informational society; digital economy; marketing; communication and information technologies;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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