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Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse

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  • Serban Corina

    (Academia de Studii Economice Bucuresti, Facultatea de Marketing)

Abstract

Drug use is one of the major challenges that today's society faces; its effects are felt at the level of various social, professional and age categories. Over 50 non-profit organizations are involved in the development of anti-drug social programs in Romania. Their role is to improve the degree of awareness of the target population concerning the risks associated with drug use, but also to steer consumers towards healthy areas, beneficial to their future. This paper aims to detail the issue of drug use in Romania, by making predictions based on the evolution of this phenomenon during the next five years. The obtained results have revealed the necessity to increase the number of programs preventing drug use, aswell as the need to continue social programs that have proved effective in previous years.

Suggested Citation

  • Serban Corina, 2010. "Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1147-1153, December.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:2:p:1147-1153
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n2/184.pdf
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    Keywords

    social marketing; non-profit organization; drug abuse; marketing forecast; drug use social program;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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