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Determining Consumers’ Propensity To Buy Romanian Products

Author

Listed:
  • Liviu CRACIUN
  • Catalin Mihail BARBU

    (University of Craiova)

Abstract

In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnaire that was administered to 110 respondents. Performing statistical analysis, the results showed us that Buy Romanian is influenced by the general opinion toward the Romanian products and by nationalism orientation. There is no correlation among Buy Romanian and internationalism. These findings are useful because in order to stimulate buying behavior of Romanian products by Romanian consumers, it is necessary to spot the deepest motivations.

Suggested Citation

  • Liviu CRACIUN & Catalin Mihail BARBU, 2011. "Determining Consumers’ Propensity To Buy Romanian Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 255-264, November.
    • Handle: RePEc:aio:manmar:v:ix:y:2011:i:2:p:255-264
    as

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    File URL: http://www.mnmk.ro/documents/2011-2/8_Barbu_FFF.pdf
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    References listed on IDEAS

    as
    1. Lindquist, Jay D. & Vida, Irena & Plank, Richard E. & Fairhurst, Ann, 2001. "The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland," International Business Review, Elsevier, vol. 10(5), pages 505-516, October.
    2. Claudiu BOCEAN, 2006. "Pledging for New Conceptual Perspectives in Decision-Making Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 4(1), pages 107-112, November.
    3. George Balabanis & Adamantios Diamantopoulos & Rene Dentiste Mueller & T C Melewar, 2001. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 157-175, March.
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    Cited by:

    1. Cristinel CONSTANTIN, 2012. "Coordinates Of Postal Services Market In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 261-272, November.

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    More about this item

    Keywords

    consumer behaviour; buying motivations; nationalism; internationalism;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

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