Brand Experience – How It Relates To Brand Personality, Consumer Satisfaction And Consumer Loyalty. An Empirical Analysis Of The Adidas Brand
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References listed on IDEAS
- Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
- J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
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More about this item
Keywords
experience marketing; experiential marketing; brand experience; Adidas;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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