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Innovation Typologies in the Financial Services Sector: Limits and Implications

Author

Listed:
  • Micuda Dan

    (“Constantin Brancoveanu” University of Pitesti)

  • Asandei Mihaela

    (“Dunarea de Jos” University of Galati)

Abstract

The management of innovation since the early 90s is more and more present in the business discourse, whatever the field of activity. However, the academic literature is often limited to technological innovations carried out in the industry and leaves the service sector which is a major source of innovative capacity. By nature, services are very heterogeneous and therefore they can’t be study as a whole ensemble. The present research focuses on the case of retail banking because, despite the growing appetite of banks for innovation, the academic literature in strategic management pays little attention to this sector [1]. This paper aims to review different typologies of innovation and their application to the retail banking sector, thus leading to a clarification of the concept and its implications for these companies. It also tries to capture the specificities of innovation in the banking sector and discuss future avenues of research

Suggested Citation

  • Micuda Dan & Asandei Mihaela, 2011. "Innovation Typologies in the Financial Services Sector: Limits and Implications," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1315-1320, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1315-1320
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    More about this item

    Keywords

    Innovation Needs; Services Industry; Banking;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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