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Marketing Strategies and Tools on the Market of Balkan Countries

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  • Tsvetanka Indzhova

Abstract

This paper discusses the process of creating a regional market. Special emphasis is placed on the prerequisites and problems to implementing the idea of a Balkan Free Trade Area. The marketing environment factors on the Balkans, the possible variants of segmenting the emerging market and positioning the production of economic subjects are analyzed. A more detailed study of the specific marketing mix in view of the characteristic features of the Balkan region is given.

Suggested Citation

  • Tsvetanka Indzhova, 2003. "Marketing Strategies and Tools on the Market of Balkan Countries," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 50-65.
    • Handle: RePEc:bas:econth:y:2003:i:6:p:50-65
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    More about this item

    JEL classification:

    • F02 - International Economics - - General - - - International Economic Order and Integration
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O19 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - International Linkages to Development; Role of International Organizations

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