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Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten

Author

Listed:
  • Rahayu Lestari

    (Faculty of Economics, Universitas Nasional, Jakarta, Indonesia,)

  • Lisa Amelia

    (Faculty of Economics and Business, Universitas Persada Indonesia Y.A.I, Jakarta, Indonesia)

  • Alvin Hizrian

    (Faculty of Economics and Business, Universitas Persada Indonesia Y.A.I, Jakarta, Indonesia.)

Abstract

This research to test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in the Tangerang Selatan.The study is done at 200 people consumers who makes a purchase food in food vendors street vendors (PMKL) in Tangerang Selatan-Banten. Research test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in Tangerang Selatan-Banten.Data analyzed to research this in a partial least square (PLS) and used tools smartpls3.The research results show that all three variable the product quality, and in location of economic activities significant to customer satisfaction, while variable perception price has not been affecting the customer satisfaction.Variable customer satisfaction significant to interest in buying repeated consumers the food vendors the street vendors in the Tangerang Selatan-Banten.

Suggested Citation

  • Rahayu Lestari & Lisa Amelia & Alvin Hizrian, 2018. "Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 24-31.
    • Handle: RePEc:eco:journ3:2018-04-4
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    References listed on IDEAS

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    2. H. Bodur & Ting Gao & Bianca Grohmann, 2014. "The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations," Journal of Business Ethics, Springer, vol. 122(1), pages 167-177, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Product quality; perception of price; location of business; customer satisfaction; interest to buying repeated; food trader sidewalk (PMKL);
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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