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Social-Media Platforms and Marketing of Higher Education Institutions

Author

Listed:
  • Irina Iosub

    (The Bucharest University of Economic Studies)

  • Adelina Ivanov

    (The Bucharest University of Economic Studies)

  • Dan Smedescu

    (The Bucharest University of Economic Studies)

Abstract

The paper introduces the reader to social media as a marketing tool in the first section, then investigates the motivation behind using social media. In the following section it delves into basic and recommended strategies for successful marketing in these new online mediums, while focusing on their application in higher education institutions. In the last two sections two top ranked universities’ social media presence is presented and analyzed, and lastly there is a discussion about the necessity and the means of measuring and tracking the effect of social media marketing.

Suggested Citation

  • Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016. "Social-Media Platforms and Marketing of Higher Education Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 328-338, September.
    • Handle: RePEc:aes:jetimm:v:1:y:2016:i:1:p:328-338
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    More about this item

    Keywords

    Social media marketing; higher education; social media measurement.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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