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The Taylor Effect on the Performances of the Red Devils’ Football Brand

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Author Info
Leitão, João

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Abstract

In this paper we present an impact analysis of the regulation associated to the adoption of the Taylor Report, both on business strategy and sportive and financial performances of the Manchester United Football Club. An econometric approach is presented, by using a Cointegrated Vector Autoregressive (CVAR) model. This aims to analyse the impact of the regulation in terms of the national sportive performance, the value added, and the sales of the club, from 1967 to 1997. The importance of the Taylor Report on better national sportive performances of the football club in study is ratified. The growing importance of generating value added as a precedent mechanism that explains the best national sportive performance is confirmed.

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File URL: http://mpra.ub.uni-muenchen.de/3244/
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 3244.

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Date of creation: 15 May 2007
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Handle: RePEc:pra:mprapa:3244

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C32 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Time-Series Models
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation

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  1. Sims, Christopher A, 1980. "Macroeconomics and Reality," Econometrica, Econometric Society, vol. 48(1), pages 1-48, January. [Downloadable!] (restricted)
  2. S. M. Dobson & J. A. Goddard, 1996. "The Demand for Football in the Regions of England and Wales," Regional Studies, Taylor and Francis Journals, vol. 30(5), pages 443-453, August. [Downloadable!] (restricted)
  3. Osterwald-Lenum, Michael, 1992. "A Note with Quantiles of the Asymptotic Distribution of the Maximum Likelihood Cointegration Rank Test Statistics," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 54(3), pages 461-72, August.
  4. Søren Johansen, 1994. "The role of the constant and linear terms in cointegration analysis of nonstationary variables," Econometric Reviews, Taylor and Francis Journals, vol. 13(2), pages 205-229. [Downloadable!] (restricted)
  5. Granger, C W J, 1969. "Investigating Causal Relations by Econometric Models and Cross-Spectral Methods," Econometrica, Econometric Society, vol. 37(3), pages 424-38, July. [Downloadable!] (restricted)
  6. Dobson, Stephen M & Goddard, John A, 1998. "Performance and Revenue in Professional League Football: Evidence from Granger Causality Tests," Applied Economics, Taylor and Francis Journals, vol. 30(12), pages 1641-51, December. [Downloadable!] (restricted)
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