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Particularities Of The Marketing Activity In The Insurance Industry

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  • Petrescu Eva-Cristina

    ()
    (ASE Bucuresti, Marketing)

  • Pop Nicolae Al.

    ()
    (ASE Bucuresti, Marketing)

Abstract

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

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Bibliographic Info

Article provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.

Volume (Year): 4 (2009)
Issue (Month): 1 (May)
Pages: 788-792

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Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:788-792

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Related research

Keywords: holistic marketing in insurance; relationship marketing; integrated marketing; internal marketing; social responsibility marketing; international marketing; trust; customer loyalty; crisis;

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