Trademark vs. Brand, emblem or logo
AbstractCurrently, brand marks and trademarks and service trademarks are used extensively in all countries - whether developing or industrialized, with a market or planned economy – and they play an important economic role in trade marketing. Trademarks serve both the interests of those providing goods and services on the market - such as industrialists, manufacturers,distributors, retailers and wholesalers - as well as the interests of consumers,
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): X (2010)
Issue (Month): 1 (May)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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trademark; brand; legal framework; emblem;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- K11 - Law and Economics - - Basic Areas of Law - - - Property Law
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