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Features pricing in the marketing of educational services

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  • Zotov, Viktor

    ()
    (Plekhanov Russian University of Economics)

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    Abstract

    Since many universities the main task is to establish a best price for their services, in which university services have been successfully "sold" (demand) and at the same time bring the most revenue for the institution. This is the main task of the university in the pricing of educational services. It is this issue the focus of this article.

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    File URL: http://www.marketing-mba.ru/article/v4_11/Zotov.pdf
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    Bibliographic Info

    Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA.Marketing management firms..

    Volume (Year): 4 (2011)
    Issue (Month): (November)
    Pages:

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    Handle: RePEc:mmb:journl:articl_v4_2_11

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    Keywords: factors of pricing; the survival of an educational institution; to maximizecurrent profits; costs of production; the rate of price and quality; the cost ofeducational services; pricing strategy; value-added; ôàêòîðû öåíîîáðàçîâàíèÿ; âûæèâàíèå îáðàçîâàòåëüíîãî ó÷ðåæäåíèÿ; ìàêñèìèçàöèÿ òåêóùåé ïðèáûëè; èçäåðæêè ïðîèçâîäñòâà; ïîêàçàòåëü öåíà-êà÷åñòâî; çàòðàòû íà îáðàçîâàòåëüíûå óñëóãè; öåíîâàÿ ñòðàòåãèÿ; äîáàâëåííàÿ ñòîèìîñòü.;

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