Features pricing in the marketing of educational services
AbstractSince many universities the main task is to establish a best price for their services, in which university services have been successfully "sold" (demand) and at the same time bring the most revenue for the institution. This is the main task of the university in the pricing of educational services. It is this issue the focus of this article.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA.Marketing management firms..
Volume (Year): 4 (2011)
Issue (Month): (November)
factors of pricing; the survival of an educational institution; to maximizecurrent profits; costs of production; the rate of price and quality; the cost ofeducational services; pricing strategy; value-added; ôàêòîðû öåíîîáðàçîâàíèÿ; âûæèâàíèå îáðàçîâàòåëüíîãî ó÷ðåæäåíèÿ; ìàêñèìèçàöèÿ òåêóùåé ïðèáûëè; èçäåðæêè ïðîèçâîäñòâà; ïîêàçàòåëü öåíà-êà÷åñòâî; çàòðàòû íà îáðàçîâàòåëüíûå óñëóãè; öåíîâàÿ ñòðàòåãèÿ; äîáàâëåííàÿ ñòîèìîñòü.;
Find related papers by JEL classification:
- M13 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - New Firms; Startups
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- A2 - General Economics and Teaching - - Economic Education and Teaching of Economics
- I2 - Health, Education, and Welfare - - Education
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sidorchuk, Roman).
If references are entirely missing, you can add them using this form.