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Impulse Of Strategic Planning In Marketing Processes Of The Manufacturing Industry Of Puebla, Mexico El Impulso De La Planeacion Estrategica En El Proceso De Marketing De La Industria Manufacturera De Puebla, Mexico

Author

Listed:
  • Mario Antonio Burguete Garcia
  • Enrique Dario Romero y Cejudo
  • Ramon Sebastian Acle Mena
  • Maria Luisa Valverde Sierra

Abstract

This research paper studies the connection between strategic planning and marketing processes for manufacturing enterprises in the Municipality of Puebla, Mexico. The study uses a quantitative methodology to analyze how strategic planning influences enterprises marketing process. This research demonstrates how marketing process is an issue for the enterprise’s productivity. The result concludes there is a large positive relationship between strategic planning and marketing processes for Manufacturing Industry in the Municipality of Puebla

Suggested Citation

  • Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Maria Luisa Valverde Sierra, 2019. "Impulse Of Strategic Planning In Marketing Processes Of The Manufacturing Industry Of Puebla, Mexico El Impulso De La Planeacion Estrategica En El Proceso De Marketing De La Industria Manufacturera De," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 12(1), pages 1-19.
    • Handle: RePEc:ibf:riafin:v:12:y:2019:i:1:p:1-19
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    More about this item

    Keywords

    Marketing Process; Strategic Planning and Manufacturing Industry;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General

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