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Las P´s de Mercadeo. Algunas precisiones

Author

Listed:
  • Jaime Baby Moreno
  • Juan Gonzalo Londoño J.

Abstract

Dado que un esquema de clasificación tiene múltiples implicaciones en los desarrollos y aplicaciones de los distintos campos del saber, este artículo hace algunas aclaraciones y precisiones sobre la naturaleza de la clasificación de las variables de mercadeo en términos de P’s y lo que ellas, realmente, representan.Así mismo, ilustra el carácter dinámico, cambiante, de un sistema de clasificación.

Suggested Citation

  • Jaime Baby Moreno & Juan Gonzalo Londoño J., 2008. "Las P´s de Mercadeo. Algunas precisiones," Revista Ad-Minister, Universidad EAFIT, June.
    • Handle: RePEc:col:000475:012204
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    File URL: http://publicaciones.eafit.edu.co/index.php/administer/article/view/560/507#.VC8mXGd5ONQ
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    More about this item

    Keywords

    P´s de mercadeo; variables de mercadeo; clasificación de variables de mercadeo.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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