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El marketing del partido político en el gobierno

Author

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  • Pedro Barrientos Felipa

Abstract

El marketing político es un campo nuevo para los profesionales del mercadeo y es necesarioconocer hasta dónde llega su campo de acción. En tal sentido, el objetivo del artículo esexplicar que el marketing es, además de una actividad que puede ser utilizada en procesoselectorales, también lo es para momentos en que la organización le corresponde gobernar.Es decir, el marketing siempre está presente. Para la mejor exposición de las ideas se haacudido a publicaciones que tratan el tema de manera tanto teórica como empírica, perotambién se anade la reflexión del autor acerca de este tema. La conclusión importante esque los líderes de la organización política y los profesionales de marketing que trabajandentro de ellas deben estar seguros de que el futuro de la organización está ligado a lasacciones de marketing que realizan.

Suggested Citation

  • Pedro Barrientos Felipa, 2010. "El marketing del partido político en el gobierno," Revista Semestre Económico, Universidad de Medellín, September.
    • Handle: RePEc:col:000217:007435
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    File URL: http://revistas.udem.edu.co/index.php/economico/article/view/268/251
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    More about this item

    Keywords

    Marketing político; organización política; marketing de gobierno; marketing electoral.;
    All these keywords.

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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