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Competitiveness In Tourism: A Theoretical Outlook

Author

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  • IOANA MARIA TRIPON

    (PhD student, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

Present-day, tourism is declared as one of the leading sectors of development, a major source of revenues, jobs and prosperity. Competitiveness is a key element of the tourism industry. The ability to compete in a rapidly growing world tourism market is a prime concern. Understanding competitiveness and performance in tourism and measuring it is challenging. Although a large amount of literature about tourism destination competitiveness has been produced, including measurement models applied, it is a topic that still offers an important range of debate. This paper aims at presenting the progress of research on tourism competitiveness term and tries to provide a general framework that could be expanded to further study. Since the 1990s, research efforts have been conducted towards developing a theoretical and conceptual basis for competitiveness assessment. Many researchers have applied the competitiveness theory as a critical concept to explain tourism development, destination management and tourism strategies. The paper concludes that, in spite of the various attempts to explain the competitiveness in tourism, the literature is still confronted with the ambiguity of the concept and the complexity of its elements, which are difficult to measure.

Suggested Citation

  • Ioana Maria Tripon, 2018. "Competitiveness In Tourism: A Theoretical Outlook," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2018_3_4_tripon
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    File URL: https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2018.pdf
    File Function: Revised version, 2018
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    References listed on IDEAS

    as
    1. Mohd Hafiz Hanafiah & Mohamad Abdullah Hemdi & Ismail Ahmad, 2016. "Tourism destination competitiveness," Tourism Economics, , vol. 22(3), pages 629-636, June.
    2. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
    3. Wei-Chiang Hong, 2008. "Competitiveness in the Tourism Sector," Contributions to Economics, Springer, number 978-3-7908-2042-3.
    4. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    5. Alain Dupeyras & Neil MacCallum, 2013. "Indicators for Measuring Competitiveness in Tourism: A Guidance Document," OECD Tourism Papers 2013/2, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourism; destination; competitiveness; destination awareness;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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