The Quality System Â€“ Major Key In The Touristic Services
AbstractIn present, the tourism has become a social and economic phenomenon, with an important influence on the future of the world society. Since tourism tends to become a more and more important branch of the economic activity, it is essential to think about the quality of the touristic offer which has to be considered and designed in connection with the requirements of the demand that grows simultaneously with social and political changes. The quality system is made of a set of procedures whose management in an enterprise, is closely connected with the economic efficiency. The novelty of the system consists in directing the quality control towards the conception â€“ designing stage with the aim of shortcomings Â prevention Â and Â towards Â the Â last Â stage Â which Â is Â the Â consumerâ€™s Â use.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 2 (2012)
Issue (Month): 4 (September)
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Web page: http://holisticmarketingmanagement.ro
Tourism; the quality system; objectives of the quality insurance system; the touristic offer;
Find related papers by JEL classification:
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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