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A Discussion on University Students’ Online Shopping Behaviors Amid the COVID-19 Pandemic

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  • Jui-Lung Chen
  • Siriwat Prommetta

Abstract

With the convenience of the internet, consumers can easily purchase various goods, such as clothing, cosmetics, and general appliances, through various online channels (such as websites, shopping APPs, Facebook Shop, and Line Shopping). In addition, the payment methods are diverse, and consumers can choose online payment, cash on delivery, etc. to pay their shopping bills. This study aims to explore the shopping behaviors of students from Thailand Bangkok University amid the COVID-19 pandemic, examine the effect of COVID-19 on online shopping, and determine how to improve online stores, in order to meet customers’ needs and satisfaction. This study took 395 students from Thailand Bangkok University as the samples, adopted Smart PLS 3.0 to perform path analysis testing of the research model and used Bootstrap to verify the independent samples t-test. The results of this study are expected to be a reference for the operations of online shopping, as well as for researchers in future relevant studies.  JEL classification numbers: D12, M31.

Suggested Citation

  • Jui-Lung Chen & Siriwat Prommetta, 2022. "A Discussion on University Students’ Online Shopping Behaviors Amid the COVID-19 Pandemic," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 12(3), pages 1-1.
    • Handle: RePEc:spt:admaec:v:12:y:2022:i:3:f:12_3_1
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    References listed on IDEAS

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    More about this item

    Keywords

    Online shopping behaviors; Customers’ needs and satisfaction; COVID-19.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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