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Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

Author

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  • Pantano, Eleonora
  • Pizzi, Gabriele
  • Scarpi, Daniele
  • Dennis, Charles

Abstract

The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.

Suggested Citation

  • Pantano, Eleonora & Pizzi, Gabriele & Scarpi, Daniele & Dennis, Charles, 2020. "Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak," Journal of Business Research, Elsevier, vol. 116(C), pages 209-213.
    • Handle: RePEc:eee:jbrese:v:116:y:2020:i:c:p:209-213
    DOI: 10.1016/j.jbusres.2020.05.036
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