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Coping strategies and intended change of shopping habits after the Corona pandemic – Insights from two countries in Western and Eastern Europe

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  • Zielke, Stephan
  • Komor, Marcin
  • Schlößer, Andrea

Abstract

The Corona pandemic forced customers to develop strategies to cope with the situation and switch to alternative channels during lockdowns. This raises the question if such behavioral changes are only short-term or if consumers’ shopping habits change in the long run and thus cause or accelerate structural change in retailing. We analyze such immediate reactions and intended changes in habits using qualitative interviews conducted in Germany and Poland. Results show that German respondents had stronger intentions to support physical stores after the pandemic, while Polish respondents had stronger intentions to continue increased online shopping. Different retail structures explain these findings.

Suggested Citation

  • Zielke, Stephan & Komor, Marcin & Schlößer, Andrea, 2023. "Coping strategies and intended change of shopping habits after the Corona pandemic – Insights from two countries in Western and Eastern Europe," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    • Handle: RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000024
    DOI: 10.1016/j.jretconser.2023.103255
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    References listed on IDEAS

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