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Cambridge University Press Journal of Advertising Research Contact information of
Cambridge University Press:
For technical questions regarding this series, please contact
(Mike Eden) Series handle: repec:cup:jadres
2006, Volume 45, Issue 04 355-355 Editorial: Can IMC Make Channels Come Alive? by Woodard, Bob [Downloadable!]
356-361 Managing Media and Advertising Change with Integrated Marketing by Calder, Bobby J. & Malthouse, Edward C. [Downloadable!]
362-372 Sequence Matters: A More Effective Way to Use Advertising and Publicity by Loda, Marsha D. & Coleman, Barbara Carrick [Downloadable!]
373-381 An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes by Sneath, Julie Z. & Finney, R. Zachary & Close, Angeline Grace [Downloadable!]
382-401 Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials by Iii, Randolph J. Trappey & Woodside, Arch G. [Downloadable!]
402-412 The Effects of Expert and Consumer Endorsements on Audience Response by Wang, Alex [Downloadable!]
413-425 Brand Equity Implications of Joint Branding Programs by Lebar, Ed & Buehler, Phil & Keller, Kevin Lane & Sawicka, Monika & Aksehirli, Zeynep & Richey, Keith [Downloadable!]
2006, Volume 45, Issue 03 289-289 Editorial: The Fragile Nature of Corporate Reputation by Plummer, Joseph T. [Downloadable!]
290-293 Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset by Capozzi, Louis [Downloadable!]
294-295 Jazz, Gestalt, and the Year Ahead for Marketers by Gilbert, Josh [Downloadable!]
296-304 Anholt Nation Brands Index: How Does the World See America? by Anholt, Simon [Downloadable!]
305-313 Corporate Reputation: What Do Consumers Really Care About? by Page, Graham & Fearn, Helen [Downloadable!]
314-327 Managing Brand Portfolios: How Strategies Have Changed by Laforet, Sylvie & Saunders, John [Downloadable!]
328-338 Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer by Chadwick, Simon & Thwaites, Des [Downloadable!]
339-348 Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing by Farrelly, Francis & Quester, Pascale & Greyser, Stephen A. [Downloadable!]
349-351 The Best of Branding: Best Practices in Corporate Branding by James R. Gregory by Pettit, Raymond [Downloadable!]
2005, Volume 45, Issue 02 159-161 : Two Faces But One Soul by Woodard, Bob [Downloadable!]
162-170 Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here? by Tellis, Gerard J. [Downloadable!]
171-186 In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal by Reynolds, Thomas J. & Phillips, Carol B. [Downloadable!]
187-197 Brand Key Performance Indicators as a Force for Brand Equity Management by Rubinson, Joel & Pfeiffer, Markus [Downloadable!]
198-200 Marketers Challenged to Respond to Changing Nature of Brand Building by Davis, Scott [Downloadable!]
201-210 Radical Brand Evolution: A Case-Based Framework by Merrilees, Bill [Downloadable!]
211-221 The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty by Yang, Zhilin & Bi, Zili & Zhou, Nan [Downloadable!]
222-228 The Role of Brand Parity in Developing Loyal Customers by Iyer, Rajesh & Muncy, James A. [Downloadable!]
229-240 How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice by Woodside, Arch G. & Uncles, Mark D. [Downloadable!]
241-254 A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions by Vakratsas, Demetrios & Ma, Zhenfeng [Downloadable!]
255-268 Ten Years of Learning on How Online Advertising Builds Brands by Hollis, Nigel [Downloadable!]
269-281 Measuring Affective Advertising: Implications of Low Attention Processing on Recall by Heath, Robert & Nairn, Agnes [Downloadable!]
282-283 How Brands Become Icons: The Principles of Cultural Branding by Adams, Tony [Downloadable!]
2005, Volume 45, Issue 01 1-1 Editorial: Why Look into Media Planning? by Plummer, Joseph T. [Downloadable!]
2-4 A Vision of Media Planning in 2010 by Carlin, Ira [Downloadable!]
5-8 Getting Ready for the Next Generation of Marketing Communications by Tauder, Arthur R. [Downloadable!]
9-16 Managing Brand Experience: The Market Contact Audit by Chattopadhyay, Amitava & Laborie, Jean-Louis [Downloadable!]
17-18 A Critical Review of by Pettit, Raymond [Downloadable!]
19-26 Simultaneous Media Experience and Synesthesia by Pilotta, Joseph J. & Schultz, Don [Downloadable!]
27-33 Television Optimizers: Did They Change the Way We Do Business? by Green, Andrew [Downloadable!]
34-48 Avoiding Television Advertising: Some Explanations from Time Allocation Theory by Rojas-M Ndez, Jos I. & Davies, Gary [Downloadable!]
49-59 The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block by Moorman, Marjolein & Neijens, Peter C. & Smit, Edith G. [Downloadable!]
60-72 Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising by Herrington, J. Duncan & Dempsey, William A. [Downloadable!]
73-92 A Managerial Investigation into the Product Placement Industry by Russell, Cristel Antonia & Belch, Michael [Downloadable!]
93-123 A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage by Assael, Henry [Downloadable!]
124-131 Perceptions of Handbills as a Promotional Medium: An Exploratory Study by Prendergast, Gerard & Man, Yuen Sze [Downloadable!]
132-139 Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media by Pingol, Laura L. & Miyazaki, Anthony D. [Downloadable!]
140-153 Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions by La Ferle, Carrie & Lee, Wei-Na [Downloadable!]
2005, Volume 44, Issue 04 315-316 Editorial: To Our Readers and Supporters from the New Co-editor by Woodard, Bob [Downloadable!]
317-326 Internet and Magazine Advertising: Integrated Partnerships or Not? by Kanso, Ali M. & Nelson, Richard Alan [Downloadable!]
327-332 Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness by Havlena, William J. & Graham, Jeffrey [Downloadable!]
333-348 Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email by Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan [Downloadable!]
349-359 Will Internet Users Pay for Online Content? by Dou, Wenyu [Downloadable!]
360-368 Impact of Gender Differences on the Evaluation of Promotional Emails by Phillip, Marissa V. & Suri, Rajneesh [Downloadable!]
369-374 The Relationship between Interactive Functions and Website Ranking by Tse, Alan C. B. & Chan, Chi-Fai [Downloadable!]
375-389 The Waste in Advertising Is the Part That Works by Ambler, Tim & Hollier, E. Ann [Downloadable!]
2005, Volume 44, Issue 03 223-224 Editorial: To Our Readers and Supporters from the New Editor by Plummer, Joseph T. [Downloadable!]
225-231 Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands by Hupp, Oliver & Powaga, Ken [Downloadable!]
232-236 Brand Logic: A Business Case for Communications by GREGORY, JAMES R. & McNAUGHTON, LAWRENCE [Downloadable!]
237-243 Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard by Miller, Amy & Cioffi, Jennifer [Downloadable!]
244-254 How the Pursuit of ROMI Is Changing Marketing Management by Cook, William A. & Talluri, Vijay S. [Downloadable!]
255-261 How to Fill the Accountability Gap in Demand Creation by Einhorn, Eric [Downloadable!]
262-270 Evaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case Study by Fitzgerald, Joan [Downloadable!]
271-280 Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness by Hogan, John E. & Lemon, Katherine N. & Libai, Barak [Downloadable!]
281-296 The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth by Pruitt, Stephen W. & Cornwell, T. Bettina & Clark, John M. [Downloadable!]
297-311 Advertising as Public Diplomacy: Attitude Change among International Audiences by Kendrick, Alice & Fullerton, Jami A. [Downloadable!]
2004, Volume 44, Issue 02 163-163 Presidentorial by Barocci, Robert L. [Downloadable!]
164-164 A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising by Kaess, Ken [Downloadable!]
165-169 The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research by Stern, Barbara B. [Downloadable!]
170-180 What Advertising Testing Might Have Been, If We Had Only Known by Cramphorn, Spike [Downloadable!]
181-187 On Measuring the Power of Communications by Hall, Bruce F. [Downloadable!]
188-201 The Definition and Measurement of Creativity: What Do We Know? by El-Murad, Jaafar & West, Douglas C. [Downloadable!]
202-209 Capturing the Flow of Emotion in Television Commercials: A New Approach by Young, Charles E. [Downloadable!]
210-215 The Morphological Approach for Unconscious Consumer Motivation Research by Ziems, Dirk [Downloadable!]
216-218 How Customers Think: Essential Insights into the Mind of the Market: by Gerald Zaltman, Harvard Business School Press, February 2003, ISBN: 1578518261, $29.95, 352 pp by Cook, William A. [Downloadable!]
2004, Volume 44, Issue 01 1-2 Editorial: IMC's Fuzzy Picture: Breakthrough or Breakdown? by Cook, William A. [Downloadable!]
3-18 The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together by Zahay, Debra & Peltier, James & Schultz, Don E. & Griffin, Abbie [Downloadable!]
19-30 The Emergence of IMC: A Theoretical Perspective by Kitchen, Philip J. & Brignell, Joanne & Li, Tao & Jones, Graham Spickett [Downloadable!]
31-45 Understanding the Diffusion of Integrated Marketing Communications by Kim, Ilchul & Han, Dongsub & Schultz, Don E. [Downloadable!]
46-65 Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success? by Swain, William N. [Downloadable!]
66-70 IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift by Gould, Stephen J. [Downloadable!]
71-89 Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business by Blair, Margaret H. & Kuse, Allan R. [Downloadable!]
90-107 Targeting Women's Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines by Vernette, Ric [Downloadable!]
108-118 Sports Celebrity Influence on the Behavioral Intentions of Generation Y by Bush, Alan J. & Martin, Craig A. & Bush, Victoria D. [Downloadable!]
119-125 The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates by Abernethy, Avery M. & Laband, David N. [Downloadable!]
126-142 Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information by Tsao, James C. & Sibley, Stanley D. [Downloadable!]
143-159 Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden by Yelkur, Rama & Tomkovick, Chuck & Traczyk, Patty [Downloadable!]
2004, Volume 43, Issue 04 345-345 Editorial: Some Key Questions by Kover, Arthur J. [Downloadable!]
346-352 The Case for Greater Agency Involvement in Strategic Partnerships by Harris, Judy & Taylor, Kimberly A. [Downloadable!]
353-360 What Drives Renewal of Sponsorship Principal/Agent Relationships? by Farrelly, Francis & Quester, Pascale G. [Downloadable!]
361-369 : Strategic Implications for Advertising Agencies by Crutchfield, Tammy Neal & Spake, Deborah F. & D'Souza, Giles & Morgan, Robert M. [Downloadable!]
370-380 The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected by Clancy, Kevin J. & Berger, Paul D. & Magliozzi, Thomas L. [Downloadable!]
381-389 Reducing Road Rage: The Role of Target Insight in Advertising for Social Change by Crimmins, Jim & Callahan, Chris [Downloadable!]
390-399 A New Scale to Assess Children's Attitude toward TV Advertising by Derbaix, Christian & Pecheux, Claude [Downloadable!]
400-409 Effects of Structural and Perceptual Factors on Attitudes toward the Website by McMILLAN, SALLY J. & HWANG, JANG-SUN & LEE, GUIOHK [Downloadable!]
410-418 The Impact of Content and Design Elements on Banner Advertising Click-through Rates by Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K. [Downloadable!]
419-430 Comment on by Taylor, Charles R. & Bonner, P. Greg [Downloadable!]
431-440 Correlation, Causation, and Smoking Initiation among Youths by Goldberg, Marvin E. [Downloadable!]
2003, Volume 43, Issue 03 251-251 Age-specific or Cohort? by Kover, Arthur J. [Downloadable!]
252-267 Factors Affecting Online Advertising Recall: A Study of Students by Danaher, Peter J. & Mullarkey, Guy W. [Downloadable!]
268-280 Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students by Dahl, Darren W. & Frankenberger, Kristina D. & Manchanda, Rajesh V. [Downloadable!]
281-292 Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter? by Megehee, Carol Murphey & Dobie, Kathryn & Grant, James [Downloadable!]
293-300 Email Advertising: Exploratory Insights from Finland by Martin, Brett A. S. & Van Durme, Jo L & Raulas, Mika & Merisavo, Marko [Downloadable!]
301-309 Developing a Cost-effective Brand Loyalty Program by Wansink, Brian [Downloadable!]
310-321 Estimating Advertising Effects on Sales in a Competitive Setting by Yoo, Boonghee & Mandhachitara, Rujirutana [Downloadable!]
322-329 Gender and E-Commerce: An Exploratory Study by Rodgers, Shelly & Harris, Mary Ann [Downloadable!]
330-341 Message Order Effects and Gender Differences in Advertising Persuasion by Brunel, Fr D Ric F. & Nelson, Michelle R. [Downloadable!]
2003, Volume 43, Issue 02 137-137 Editorial: Robert K. Merton by Kover, Arthur J. [Downloadable!]
138-149 Practitioners' Evolving Views on Product Placement Effectiveness by KARRH, JAMES A. & McKEE, KATHY BRITTAIN & PARDUN, CAROL J. [Downloadable!]
150-161 Business Perceptions of the Role of Billboards in the U.S. Economy by Taylor, Charles R. & Franke, George R. [Downloadable!]
162-172 Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings by Garretson, Judith A. & Burton, Scot [Downloadable!]
173-179 The Contribution of Direct Mail Advertising to Average Weekly Unit Sales by Stafford, Marla Royne & Lippold, Eric M. & Sherron, C. Todd [Downloadable!]
180-193 Media and Message Effects on DTC Prescription Drug Print Advertising Awareness by Roth, Martin S. [Downloadable!]
194-206 Consumer Response to Print Prescription Drug Advertising by Mehta, Abhilasha & Purvis, Scott C. [Downloadable!]
207-216 Developing a Scale to Measure the Interactivity of Websites by Liu, Yuping [Downloadable!]
217-229 Effects of Configuration and Exposure Levels on Responses to Web Advertisements by Chandon, Jean Louis & Chtourou, Mohamed Saber & Fortin, David R. [Downloadable!]
230-234 How Advertising Affects Consumers by Weilbacher, William M. [Downloadable!]
235-245 Account Planning: Current Agency Perspectives on an Advertising Enigma by Hackley, Christopher E. [Downloadable!]
2003, Volume 43, Issue 01 1-1 Editorial: Novus Ordo Seclorum for the Journal of Advertising Research? by Kover, Arthur J. [Downloadable!]
2-11 American Media and the Smoking-related Behaviors of Asian Adolescents by Goldberg, Marvin E. [Downloadable!]
12-13 Comment: American Media and the Smoking-related Behaviors of Asian Adolescents by Reitter, Robert N. [Downloadable!]
14-15 Effects of Differential Enhancements on Mail Response Rates by McPHETERS, REBECCA & KOSSOFF, JERRY [Downloadable!]
16-24 Do Customers Believe in Automobile Industry Rebate Incentives? by Beltramini, Richard F. & Chapman, Patricia S. [Downloadable!]
25-33 Love at First Site? A Study of Website Advertising Effectiveness by Dahl N, Micael & Rasch, Alexandra & Rosengren, Sara [Downloadable!]
34-49 Measuring Web Advertising Effectiveness in China by Gong, Wen & Maddox, Lynda M. [Downloadable!]
50-61 What Do Customers Consider Important in B2B Websites? by Chakraborty, Goutam & Lala, Vishal & Warren, David [Downloadable!]
62-77 Jumpstarting Product Development: Competitive Analysis and Conjoint Measurement in the Cosmetic Industry by Moskowitz, Howard & Itty, Barbara [Downloadable!]
78-85 Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies by Woodside, Arch G. & Dubelaar, Chris [Downloadable!]
86-95 How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? by Na, Woonbong & Marshall, Roger & Son, Youngseok [Downloadable!]
96-110 What Is Creative to Whom and Why? Perceptions in Advertising Agencies by Koslow, Scott & Sasser, Sheila L. & Riordan, Edward A. [Downloadable!]
111-129 Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002 by Wolin, Lori D. [Downloadable!]
130-132 Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp by Tolley, B. Stuart [Downloadable!]
2003, Volume 40, Issue 06 1-6 Introduction: JAR Classics III by Kover, Arthur J. [Downloadable!]
7-13 Curiosity versus Disbelief in Advertising by Maloney, John C. [Downloadable!]
14-20 Recognition, Recall, and Rating Scales by Wells, William D. [Downloadable!]
21-24 Systematic Synthesis of Advertising Research Verbatims by Mitchell, Walter G. [Downloadable!]
25-31 Are So called Successful Advertising Campaigns Really Successful? by Britt, Steuart Henderson [Downloadable!]
32-38 Benefit Bundle Analysis by Green, Paul E. & Wind, Yoram & Jain, Arun K. [Downloadable!]
39-48 Repetitive Advertising and the Consumer by Ehrenberg, Andrew S. C. [Downloadable!]
49-54 Memory Without Recall, Exposure Without Perception by Krugman, Herbert E. [Downloadable!]
55-64 Interest-based Segments of TV Audiences by Frank, Ronald E. & Greenberg, Marshall G. [Downloadable!]
65-72 Predicting Trial, Repeat, and Sales Response from Alternative Media Plans by Zufryden, Fred S. [Downloadable!]
73-78 Overcontrol in Advertising Experiments by Farris, Paul W. & Reibstein, David J. [Downloadable!]
79-84 How Personality Makes a Difference by Plummer, Joseph T. [Downloadable!]
85-88 Analysis of the Impact of Executional Factors on Advertising Performance by Stewart, David W. & Furse, David H. [Downloadable!]
89-94 Editorial Environment and Advertising Effectiveness by Appel, Valentine [Downloadable!]
95-100 An Empirical Investigation of Advertising Wearin And Wearout by Blair, Margaret Henderson [Downloadable!]
101-105 Observations: Building Brand Equity By Managing The Brand's Relationships by Blackston, Max [Downloadable!]
106-113 Estimating an Advertisement's Impact on One's Consumption of a Brand by Wansink, Brian & Ray, Michael L. [Downloadable!]
114-135 The ARF Copy Research Validity Project by Haley, Russell I. & Baldinger, Allan L. [Downloadable!]
136-144 Better Measurement And Management of Brand Value by Crimmins, James C. [Downloadable!]
2003, Volume 36, Issue 01 8-9 If We Build It, Will They Come? by Cook, William A. [Downloadable!]
21-30 Changing Needs For Brands by Agres, Stuart J. & Dubitsky, Tony M. [Downloadable!]
31-34 Changing Demands by Wacker, Watts [Downloadable!]
35-42 Research In A World Of Expanding Media Options: Chicken Or Egg? by Donato, Paul J. [Downloadable!]
43-54 The World Wide Web As An Advertising Medium: by Berthon, Pierre & Pitt, Leyland F. & Watson, Richard T. [Downloadable!]
55-71 The Changing Face Of Advertising Research In The Information Age: by Cook, William A. & Dunn, Theodore F. [Downloadable!]
RC-2-RC-6 Panel Cooperation: Strategies For Success by Cook, Barry [Downloadable!]
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This page was last updated on 2008-11-20.
IDEAS at the Department of Economics , College of Liberal Arts and Sciences , University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics .