Journal of Advertising Research

For technical questions regarding this series, please contact (Mike Eden)
Series handle: repec:cup:jadres

• 355-355 Editorial: Can IMC Make Channels Come Alive?
  by Woodard, Bob [Downloadable!]
• 356-361 Managing Media and Advertising Change with Integrated Marketing
  by Calder, Bobby J. & Malthouse, Edward C. [Downloadable!]
• 362-372 Sequence Matters: A More Effective Way to Use Advertising and Publicity
  by Loda, Marsha D. & Coleman, Barbara Carrick [Downloadable!]
• 373-381 An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes
  by Sneath, Julie Z. & Finney, R. Zachary & Close, Angeline Grace [Downloadable!]
• 382-401 Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
  by Iii, Randolph J. Trappey & Woodside, Arch G. [Downloadable!]
• 402-412 The Effects of Expert and Consumer Endorsements on Audience Response
  by Wang, Alex [Downloadable!]
• 413-425 Brand Equity Implications of Joint Branding Programs
  by Lebar, Ed & Buehler, Phil & Keller, Kevin Lane & Sawicka, Monika & Aksehirli, Zeynep & Richey, Keith [Downloadable!]

• 289-289 Editorial: The Fragile Nature of Corporate Reputation
  by Plummer, Joseph T. [Downloadable!]
• 290-293 Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset
  by Capozzi, Louis [Downloadable!]
• 294-295 Jazz, Gestalt, and the Year Ahead for Marketers
  by Gilbert, Josh [Downloadable!]
• 296-304 Anholt Nation Brands Index: How Does the World See America?
  by Anholt, Simon [Downloadable!]
• 305-313 Corporate Reputation: What Do Consumers Really Care About?
  by Page, Graham & Fearn, Helen [Downloadable!]
• 314-327 Managing Brand Portfolios: How Strategies Have Changed
  by Laforet, Sylvie & Saunders, John [Downloadable!]
• 328-338 Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer
  by Chadwick, Simon & Thwaites, Des [Downloadable!]
• 339-348 Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
  by Farrelly, Francis & Quester, Pascale & Greyser, Stephen A. [Downloadable!]
• 349-351 The Best of Branding: Best Practices in Corporate Branding by James R. Gregory
  by Pettit, Raymond [Downloadable!]

• 159-161 : Two Faces But One Soul
  by Woodard, Bob [Downloadable!]
• 162-170 Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
  by Tellis, Gerard J. [Downloadable!]
• 171-186 In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal
  by Reynolds, Thomas J. & Phillips, Carol B. [Downloadable!]
• 187-197 Brand Key Performance Indicators as a Force for Brand Equity Management
  by Rubinson, Joel & Pfeiffer, Markus [Downloadable!]
• 198-200 Marketers Challenged to Respond to Changing Nature of Brand Building
  by Davis, Scott [Downloadable!]
• 201-210 Radical Brand Evolution: A Case-Based Framework
  by Merrilees, Bill [Downloadable!]
• 211-221 The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
  by Yang, Zhilin & Bi, Zili & Zhou, Nan [Downloadable!]
• 222-228 The Role of Brand Parity in Developing Loyal Customers
  by Iyer, Rajesh & Muncy, James A. [Downloadable!]
• 229-240 How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
  by Woodside, Arch G. & Uncles, Mark D. [Downloadable!]
• 241-254 A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
  by Vakratsas, Demetrios & Ma, Zhenfeng [Downloadable!]
• 255-268 Ten Years of Learning on How Online Advertising Builds Brands
  by Hollis, Nigel [Downloadable!]
• 269-281 Measuring Affective Advertising: Implications of Low Attention Processing on Recall
  by Heath, Robert & Nairn, Agnes [Downloadable!]
• 282-283 How Brands Become Icons: The Principles of Cultural Branding
  by Adams, Tony [Downloadable!]

• 1-1 Editorial: Why Look into Media Planning?
  by Plummer, Joseph T. [Downloadable!]
• 2-4 A Vision of Media Planning in 2010
  by Carlin, Ira [Downloadable!]
• 5-8 Getting Ready for the Next Generation of Marketing Communications
  by Tauder, Arthur R. [Downloadable!]
• 9-16 Managing Brand Experience: The Market Contact Audit
  by Chattopadhyay, Amitava & Laborie, Jean-Louis [Downloadable!]
• 17-18 A Critical Review of
  by Pettit, Raymond [Downloadable!]
• 19-26 Simultaneous Media Experience and Synesthesia
  by Pilotta, Joseph J. & Schultz, Don [Downloadable!]
• 27-33 Television Optimizers: Did They Change the Way We Do Business?
  by Green, Andrew [Downloadable!]
• 34-48 Avoiding Television Advertising: Some Explanations from Time Allocation Theory
  by Rojas-M Ndez, Jos I. & Davies, Gary [Downloadable!]
• 49-59 The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
  by Moorman, Marjolein & Neijens, Peter C. & Smit, Edith G. [Downloadable!]
• 60-72 Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
  by Herrington, J. Duncan & Dempsey, William A. [Downloadable!]
• 73-92 A Managerial Investigation into the Product Placement Industry
  by Russell, Cristel Antonia & Belch, Michael [Downloadable!]
• 93-123 A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
  by Assael, Henry [Downloadable!]
• 124-131 Perceptions of Handbills as a Promotional Medium: An Exploratory Study
  by Prendergast, Gerard & Man, Yuen Sze [Downloadable!]
• 132-139 Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media
  by Pingol, Laura L. & Miyazaki, Anthony D. [Downloadable!]
• 140-153 Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
  by La Ferle, Carrie & Lee, Wei-Na [Downloadable!]

• 315-316 Editorial: To Our Readers and Supporters from the New Co-editor
  by Woodard, Bob [Downloadable!]
• 317-326 Internet and Magazine Advertising: Integrated Partnerships or Not?
  by Kanso, Ali M. & Nelson, Richard Alan [Downloadable!]
• 327-332 Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
  by Havlena, William J. & Graham, Jeffrey [Downloadable!]
• 333-348 Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
  by Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan [Downloadable!]
• 349-359 Will Internet Users Pay for Online Content?
  by Dou, Wenyu [Downloadable!]
• 360-368 Impact of Gender Differences on the Evaluation of Promotional Emails
  by Phillip, Marissa V. & Suri, Rajneesh [Downloadable!]
• 369-374 The Relationship between Interactive Functions and Website Ranking
  by Tse, Alan C. B. & Chan, Chi-Fai [Downloadable!]
• 375-389 The Waste in Advertising Is the Part That Works
  by Ambler, Tim & Hollier, E. Ann [Downloadable!]

• 223-224 Editorial: To Our Readers and Supporters from the New Editor
  by Plummer, Joseph T. [Downloadable!]
• 225-231 Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands
  by Hupp, Oliver & Powaga, Ken [Downloadable!]
• 232-236 Brand Logic: A Business Case for Communications
  by GREGORY, JAMES R. & McNAUGHTON, LAWRENCE [Downloadable!]
• 237-243 Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
  by Miller, Amy & Cioffi, Jennifer [Downloadable!]
• 244-254 How the Pursuit of ROMI Is Changing Marketing Management
  by Cook, William A. & Talluri, Vijay S. [Downloadable!]
• 255-261 How to Fill the Accountability Gap in Demand Creation
  by Einhorn, Eric [Downloadable!]
• 262-270 Evaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case Study
  by Fitzgerald, Joan [Downloadable!]
• 271-280 Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
  by Hogan, John E. & Lemon, Katherine N. & Libai, Barak [Downloadable!]
• 281-296 The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
  by Pruitt, Stephen W. & Cornwell, T. Bettina & Clark, John M. [Downloadable!]
• 297-311 Advertising as Public Diplomacy: Attitude Change among International Audiences
  by Kendrick, Alice & Fullerton, Jami A. [Downloadable!]

• 163-163 Presidentorial
  by Barocci, Robert L. [Downloadable!]
• 164-164 A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising
  by Kaess, Ken [Downloadable!]
• 165-169 The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
  by Stern, Barbara B. [Downloadable!]
• 170-180 What Advertising Testing Might Have Been, If We Had Only Known
  by Cramphorn, Spike [Downloadable!]
• 181-187 On Measuring the Power of Communications
  by Hall, Bruce F. [Downloadable!]
• 188-201 The Definition and Measurement of Creativity: What Do We Know?
  by El-Murad, Jaafar & West, Douglas C. [Downloadable!]
• 202-209 Capturing the Flow of Emotion in Television Commercials: A New Approach
  by Young, Charles E. [Downloadable!]
• 210-215 The Morphological Approach for Unconscious Consumer Motivation Research
  by Ziems, Dirk [Downloadable!]
• 216-218 How Customers Think: Essential Insights into the Mind of the Market: by Gerald Zaltman, Harvard Business School Press, February 2003, ISBN: 1578518261, $29.95, 352 pp
  by Cook, William A. [Downloadable!]

• 1-2 Editorial: IMC's Fuzzy Picture: Breakthrough or Breakdown?
  by Cook, William A. [Downloadable!]
• 3-18 The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
  by Zahay, Debra & Peltier, James & Schultz, Don E. & Griffin, Abbie [Downloadable!]
• 19-30 The Emergence of IMC: A Theoretical Perspective
  by Kitchen, Philip J. & Brignell, Joanne & Li, Tao & Jones, Graham Spickett [Downloadable!]
• 31-45 Understanding the Diffusion of Integrated Marketing Communications
  by Kim, Ilchul & Han, Dongsub & Schultz, Don E. [Downloadable!]
• 46-65 Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success?
  by Swain, William N. [Downloadable!]
• 66-70 IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift
  by Gould, Stephen J. [Downloadable!]
• 71-89 Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business
  by Blair, Margaret H. & Kuse, Allan R. [Downloadable!]
• 90-107 Targeting Women's Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines
  by Vernette, Ric [Downloadable!]
• 108-118 Sports Celebrity Influence on the Behavioral Intentions of Generation Y
  by Bush, Alan J. & Martin, Craig A. & Bush, Victoria D. [Downloadable!]
• 119-125 The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates
  by Abernethy, Avery M. & Laband, David N. [Downloadable!]
• 126-142 Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information
  by Tsao, James C. & Sibley, Stanley D. [Downloadable!]
• 143-159 Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
  by Yelkur, Rama & Tomkovick, Chuck & Traczyk, Patty [Downloadable!]

• 345-345 Editorial: Some Key Questions
  by Kover, Arthur J. [Downloadable!]
• 346-352 The Case for Greater Agency Involvement in Strategic Partnerships
  by Harris, Judy & Taylor, Kimberly A. [Downloadable!]
• 353-360 What Drives Renewal of Sponsorship Principal/Agent Relationships?
  by Farrelly, Francis & Quester, Pascale G. [Downloadable!]
• 361-369 : Strategic Implications for Advertising Agencies
  by Crutchfield, Tammy Neal & Spake, Deborah F. & D'Souza, Giles & Morgan, Robert M. [Downloadable!]
• 370-380 The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected
  by Clancy, Kevin J. & Berger, Paul D. & Magliozzi, Thomas L. [Downloadable!]
• 381-389 Reducing Road Rage: The Role of Target Insight in Advertising for Social Change
  by Crimmins, Jim & Callahan, Chris [Downloadable!]
• 390-399 A New Scale to Assess Children's Attitude toward TV Advertising
  by Derbaix, Christian & Pecheux, Claude [Downloadable!]
• 400-409 Effects of Structural and Perceptual Factors on Attitudes toward the Website
  by McMILLAN, SALLY J. & HWANG, JANG-SUN & LEE, GUIOHK [Downloadable!]
• 410-418 The Impact of Content and Design Elements on Banner Advertising Click-through Rates
  by Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K. [Downloadable!]
• 419-430 Comment on
  by Taylor, Charles R. & Bonner, P. Greg [Downloadable!]
• 431-440 Correlation, Causation, and Smoking Initiation among Youths
  by Goldberg, Marvin E. [Downloadable!]

• 251-251 Age-specific or Cohort?
  by Kover, Arthur J. [Downloadable!]
• 252-267 Factors Affecting Online Advertising Recall: A Study of Students
  by Danaher, Peter J. & Mullarkey, Guy W. [Downloadable!]
• 268-280 Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
  by Dahl, Darren W. & Frankenberger, Kristina D. & Manchanda, Rajesh V. [Downloadable!]
• 281-292 Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?
  by Megehee, Carol Murphey & Dobie, Kathryn & Grant, James [Downloadable!]
• 293-300 Email Advertising: Exploratory Insights from Finland
  by Martin, Brett A. S. & Van Durme, Jo L & Raulas, Mika & Merisavo, Marko [Downloadable!]
• 301-309 Developing a Cost-effective Brand Loyalty Program
  by Wansink, Brian [Downloadable!]
• 310-321 Estimating Advertising Effects on Sales in a Competitive Setting
  by Yoo, Boonghee & Mandhachitara, Rujirutana [Downloadable!]
• 322-329 Gender and E-Commerce: An Exploratory Study
  by Rodgers, Shelly & Harris, Mary Ann [Downloadable!]
• 330-341 Message Order Effects and Gender Differences in Advertising Persuasion
  by Brunel, Fr D Ric F. & Nelson, Michelle R. [Downloadable!]

• 137-137 Editorial: Robert K. Merton
  by Kover, Arthur J. [Downloadable!]
• 138-149 Practitioners' Evolving Views on Product Placement Effectiveness
  by KARRH, JAMES A. & McKEE, KATHY BRITTAIN & PARDUN, CAROL J. [Downloadable!]
• 150-161 Business Perceptions of the Role of Billboards in the U.S. Economy
  by Taylor, Charles R. & Franke, George R. [Downloadable!]
• 162-172 Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings
  by Garretson, Judith A. & Burton, Scot [Downloadable!]
• 173-179 The Contribution of Direct Mail Advertising to Average Weekly Unit Sales
  by Stafford, Marla Royne & Lippold, Eric M. & Sherron, C. Todd [Downloadable!]
• 180-193 Media and Message Effects on DTC Prescription Drug Print Advertising Awareness
  by Roth, Martin S. [Downloadable!]
• 194-206 Consumer Response to Print Prescription Drug Advertising
  by Mehta, Abhilasha & Purvis, Scott C. [Downloadable!]
• 207-216 Developing a Scale to Measure the Interactivity of Websites
  by Liu, Yuping [Downloadable!]
• 217-229 Effects of Configuration and Exposure Levels on Responses to Web Advertisements
  by Chandon, Jean Louis & Chtourou, Mohamed Saber & Fortin, David R. [Downloadable!]
• 230-234 How Advertising Affects Consumers
  by Weilbacher, William M. [Downloadable!]
• 235-245 Account Planning: Current Agency Perspectives on an Advertising Enigma
  by Hackley, Christopher E. [Downloadable!]

• 1-1 Editorial: Novus Ordo Seclorum for the Journal of Advertising Research?
  by Kover, Arthur J. [Downloadable!]
• 2-11 American Media and the Smoking-related Behaviors of Asian Adolescents
  by Goldberg, Marvin E. [Downloadable!]
• 12-13 Comment: American Media and the Smoking-related Behaviors of Asian Adolescents
  by Reitter, Robert N. [Downloadable!]
• 14-15 Effects of Differential Enhancements on Mail Response Rates
  by McPHETERS, REBECCA & KOSSOFF, JERRY [Downloadable!]
• 16-24 Do Customers Believe in Automobile Industry Rebate Incentives?
  by Beltramini, Richard F. & Chapman, Patricia S. [Downloadable!]
• 25-33 Love at First Site? A Study of Website Advertising Effectiveness
  by Dahl N, Micael & Rasch, Alexandra & Rosengren, Sara [Downloadable!]
• 34-49 Measuring Web Advertising Effectiveness in China
  by Gong, Wen & Maddox, Lynda M. [Downloadable!]
• 50-61 What Do Customers Consider Important in B2B Websites?
  by Chakraborty, Goutam & Lala, Vishal & Warren, David [Downloadable!]
• 62-77 Jumpstarting Product Development: Competitive Analysis and Conjoint Measurement in the Cosmetic Industry
  by Moskowitz, Howard & Itty, Barbara [Downloadable!]
• 78-85 Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies
  by Woodside, Arch G. & Dubelaar, Chris [Downloadable!]
• 86-95 How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?
  by Na, Woonbong & Marshall, Roger & Son, Youngseok [Downloadable!]
• 96-110 What Is Creative to Whom and Why? Perceptions in Advertising Agencies
  by Koslow, Scott & Sasser, Sheila L. & Riordan, Edward A. [Downloadable!]
• 111-129 Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002
  by Wolin, Lori D. [Downloadable!]
• 130-132 Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp
  by Tolley, B. Stuart [Downloadable!]

• 1-6 Introduction: JAR Classics III
  by Kover, Arthur J. [Downloadable!]
• 7-13 Curiosity versus Disbelief in Advertising
  by Maloney, John C. [Downloadable!]
• 14-20 Recognition, Recall, and Rating Scales
  by Wells, William D. [Downloadable!]
• 21-24 Systematic Synthesis of Advertising Research Verbatims
  by Mitchell, Walter G. [Downloadable!]
• 25-31 Are So called Successful Advertising Campaigns Really Successful?
  by Britt, Steuart Henderson [Downloadable!]
• 32-38 Benefit Bundle Analysis
  by Green, Paul E. & Wind, Yoram & Jain, Arun K. [Downloadable!]
• 39-48 Repetitive Advertising and the Consumer
  by Ehrenberg, Andrew S. C. [Downloadable!]
• 49-54 Memory Without Recall, Exposure Without Perception
  by Krugman, Herbert E. [Downloadable!]
• 55-64 Interest-based Segments of TV Audiences
  by Frank, Ronald E. & Greenberg, Marshall G. [Downloadable!]
• 65-72 Predicting Trial, Repeat, and Sales Response from Alternative Media Plans
  by Zufryden, Fred S. [Downloadable!]
• 73-78 Overcontrol in Advertising Experiments
  by Farris, Paul W. & Reibstein, David J. [Downloadable!]
• 79-84 How Personality Makes a Difference
  by Plummer, Joseph T. [Downloadable!]
• 85-88 Analysis of the Impact of Executional Factors on Advertising Performance
  by Stewart, David W. & Furse, David H. [Downloadable!]
• 89-94 Editorial Environment and Advertising Effectiveness
  by Appel, Valentine [Downloadable!]
• 95-100 An Empirical Investigation of Advertising Wearin And Wearout
  by Blair, Margaret Henderson [Downloadable!]
• 101-105 Observations: Building Brand Equity By Managing The Brand's Relationships
  by Blackston, Max [Downloadable!]
• 106-113 Estimating an Advertisement's Impact on One's Consumption of a Brand
  by Wansink, Brian & Ray, Michael L. [Downloadable!]
• 114-135 The ARF Copy Research Validity Project
  by Haley, Russell I. & Baldinger, Allan L. [Downloadable!]
• 136-144 Better Measurement And Management of Brand Value
  by Crimmins, James C. [Downloadable!]

• 8-9 If We Build It, Will They Come?
  by Cook, William A. [Downloadable!]
• 21-30 Changing Needs For Brands
  by Agres, Stuart J. & Dubitsky, Tony M. [Downloadable!]
• 31-34 Changing Demands
  by Wacker, Watts [Downloadable!]
• 35-42 Research In A World Of Expanding Media Options: Chicken Or Egg?
  by Donato, Paul J. [Downloadable!]
• 43-54 The World Wide Web As An Advertising Medium:
  by Berthon, Pierre & Pitt, Leyland F. & Watson, Richard T. [Downloadable!]
• 55-71 The Changing Face Of Advertising Research In The Information Age:
  by Cook, William A. & Dunn, Theodore F. [Downloadable!]
• RC-2-RC-6 Panel Cooperation: Strategies For Success
  by Cook, Barry [Downloadable!]

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This page was last updated on 2009-11-15.