IDEAS home Printed from https://ideas.repec.org/a/cup/jadres/v43y2003i04p400-409_03.html
   My bibliography  Save this article

Effects of Structural and Perceptual Factors on Attitudes toward the Website

Author

Listed:
  • McMILLAN, SALLY J.
  • HWANG, JANG-SUN
  • LEE, GUIOHK

Abstract

This study examined effects of structural and perceptual variables on attitude toward websites. Data were collected from 311 consumers who reviewed four hotel websites. The sites were structurally different in terms of having high versus low number of features and also in terms of informational versus transformational creative strategies. Involvement and perceived interactivity were the two perceptual variables examined in the study. Involvement with the subject of a site and the subdimension of perceived interactivity that measured level of engagement were the best predictors of attitude. Positive attitudes were also associated with sites that took advantage of web-specific features such as virtual tours and online reservations systems. A key implication of this study is the need for advertisers and researchers to reconsider advertising in the context of the web. Radio and television required advertisers to adjust to the new concepts of buying and selling time instead of space and of incorporating aural and visual appeals in messages. The web demands that advertisers adjust to a new medium that is not bound by either space or time and that has the technical capability to involve and engage the consumer.This study was funded in part by grants from the University of Tennessee Scholarly Activities Research Initiative Fund (SARIF) and the Department of Advertising and College of Communication at the University of Tennessee.

Suggested Citation

  • McMILLAN, SALLY J. & HWANG, JANG-SUN & LEE, GUIOHK, 2003. "Effects of Structural and Perceptual Factors on Attitudes toward the Website," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 400-409, December.
    • Handle: RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S0021849903030393/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Md Rifayat Islam Rushan & S. S. M. Sadrul Huda & S. S. M. Sadrul Huda, 2022. "Demystifying the Effect of Flow Experience for Mobile App-Based E-Services: A Moderated Mediation Study," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 14(1), pages 1-26, January.
    2. Nitin Walia & Mark Srite & Wendy Huddleston, 2016. "Eyeing the web interface: the influence of price, product, and personal involvement," Electronic Commerce Research, Springer, vol. 16(3), pages 297-333, September.
    3. Hsu, Hsuan Yu & Tsou, Hung-Tai, 2011. "Understanding customer experiences in online blog environments," International Journal of Information Management, Elsevier, vol. 31(6), pages 510-523.
    4. Okazaki, Shintaro & Taylor, Charles R., 2008. "What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets," Journal of Business Research, Elsevier, vol. 61(1), pages 4-12, January.
    5. Mohamad Hisyam Selamat & Rafeah Mat Saad & Rusdi Indra Zuhdi Murat & Foo Kok Soon, 2017. "Developing Civil Servants’ Affective Commitment to Share Knowledge: A Case of Public Organization Cost Reduction," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(2), pages 160-160, January.
    6. Kim, Juran & Lee, Ki Hoon, 2013. "Towards a theoretical framework of motivations and interactivity for using IPTV," Journal of Business Research, Elsevier, vol. 66(2), pages 260-264.
    7. Richard, Marie-Odile & Chebat, Jean-Charles, 2016. "Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level," Journal of Business Research, Elsevier, vol. 69(2), pages 541-553.
    8. Hung-Pin Shih & Echo Huang, 2014. "Influences of Web interactivity and social identity and bonds on the quality of online discussion in a virtual community," Information Systems Frontiers, Springer, vol. 16(4), pages 627-641, September.
    9. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.
    10. Osei-Frimpong, Kofi & McLean, Graeme, 2018. "Examining online social brand engagement: A social presence theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 128(C), pages 10-21.
    11. Sharma, Varinder M. & Klein, Andreas, 2020. "Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    12. Richard, Marie-Odile & Chebat, Jean-Charles & Yang, Zhiyong & Putrevu, Sanjay, 2010. "A proposed model of online consumer behavior: Assessing the role of gender," Journal of Business Research, Elsevier, vol. 63(9-10), pages 926-934, September.
    13. Sheena Lovia Boateng & Bedman Narteh, 2016. "Online relationship marketing and affective customer commitment – The mediating role of trust," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 127-140, June.
    14. Soojung Kim & Yahua Bi & Insin Kim, 2021. "Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age," IJERPH, MDPI, vol. 18(9), pages 1-17, April.
    15. Chenyuan Ni & Shuiqing Yang & Yanqin Pan & Jianrong Yao & Yixiao Li & Yuangao Chen, 2019. "Sustainability of Government Microblog in China: Exploring Social Factors on Mobile Government Microblog Continuance," Sustainability, MDPI, vol. 11(24), pages 1-15, December.
    16. Mohamad Hisyam Selamat & Foo Kok Soon, 2020. "The Influence of Civil Servants’ Attitude on Engagement and Participation in Cost Reduction Policy: A Case of Malaysia," Journal of Public Administration and Governance, Macrothink Institute, vol. 10(2), pages 279296-2792, December.
    17. Hung-pin Shih & Kee-hung Lai & T. C. E. Cheng, 2015. "Examining structural, perceptual, and attitudinal influences on the quality of information sharing in collaborative technology use," Information Systems Frontiers, Springer, vol. 17(2), pages 455-470, April.
    18. Kim, Juran & Spielmann, Nathalie & McMillan, Sally J., 2012. "Experience effects on interactivity: Functions, processes, and perceptions," Journal of Business Research, Elsevier, vol. 65(11), pages 1543-1550.
    19. Richard, Marie-Odile & Habibi, Mohammad Reza, 2016. "Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture," Journal of Business Research, Elsevier, vol. 69(3), pages 1103-1119.
    20. Hristo Katrandjiev & Ivo Velinov, 2014. "Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 84-98, January.
    21. Klein, Andreas & Sharma, Varinder M., 2022. "Consumer decision-making styles, involvement, and the intention to participate in online group buying," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/jar .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.