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Jazz, Gestalt, and the Year Ahead for Marketers

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Author Info
GILBERT, JOSH
Abstract

Marketers are getting their groove back. But if the year ahead heralds the return of marketing, it certainly won t be marketing as we know it.

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File URL: http://journals.cambridge.org/abstract_S002184990505035X
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Publisher Info
Article provided by Cambridge University Press in its journal Journal of Advertising Research.

Volume (Year): 45 (2005)
Issue (Month): 03 (September)
Pages: 294-295
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:cup:jadres:v:45:y:2005:i:03:p:294-295_05

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This page was last updated on 2009-10-18.

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