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Correlation, Causation, and Smoking Initiation among Youths

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  • GOLDBERG, MARVIN E.
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    Abstract

    Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with other factors, in inducing young people to smoke. A point by point rebuttal of issues raised by both Reitter (JAR 43, 1 2003 : 12 13) and Taylor and Bonner (this issue) makes the case that tobacco advertising is not an exception to the rule: advertising works and it works in part by building primary demand. On a broader, more paradigmatic note, the role of correlation and causation are discussed within a convergence or triangulation framework.

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    Bibliographic Info

    Article provided by Cambridge University Press in its journal Journal of Advertising Research.

    Volume (Year): 43 (2003)
    Issue (Month): 04 (December)
    Pages: 431-440

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    Handle: RePEc:cup:jadres:v:43:y:2003:i:04:p:431-440_03

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