American Media and the Smoking-related Behaviors of Asian Adolescents
AbstractA survey of over 1,700 Hong Kong adolescents indicates that their smoking-related behaviors are related to their exposure to cigarette advertising, promotional products, and movies. American media and tobacco firms dominate these industries, resulting in strong preferences for American cigarette brands, particularly Marlboro. As a correlational study, this research does not, of itself, address the issue of causality. However, these findings do add one more dimension to a growing body of literature that cumulatively suggests a causal relationship between exposure to tobacco advertising and promotion and youth smoking. a
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Bibliographic InfoArticle provided by Cambridge University Press in its journal Journal of Advertising Research.
Volume (Year): 43 (2003)
Issue (Month): 01 (March)
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- Charlesworth, Annemarie MA. & Glantz, Stanton A. Ph.D., 2006. "Tobacco and the Movie Industry," University of California at San Francisco, Center for Tobacco Control Research and Education qt2qz385f8, Center for Tobacco Control Research and Education, UC San Francisco.
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