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The Relationship between Interactive Functions and Website Ranking

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Author Info
TSE, ALAN C. B.
CHAN, CHI-FAI
Abstract

This study looks into different types of interactive functions, and the associative relationship between these interactive functions and website ranking. Six types of interactive functions are identified, and four of them are found to be significant in affecting website ranking. The four important types of interactive functions are Online Two-way Communication, Customization, Content Variety, and Interactive Job Search.

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File URL: http://journals.cambridge.org/abstract_S0021849904040395
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Publisher Info
Article provided by Cambridge University Press in its journal Journal of Advertising Research.

Volume (Year): 44 (2004)
Issue (Month): 04 (December)
Pages: 369-374
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:cup:jadres:v:44:y:2004:i:04:p:369-374_04

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