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Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?

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Author Info
TELLIS, GERARD J.
Abstract

Advertising is a rich, multidimensional phenomenon that has been studied in several disciplines. This research has led to an emerging body of findings and some potential generalizations. Even then, misconceptions about advertising persist, and important aspects of the phenomenon have not been adequately researched. Despite advertising s apparent weakness it is essential for free markets.

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File URL: http://journals.cambridge.org/abstract_S002184990505018X
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Publisher Info
Article provided by Cambridge University Press in its journal Journal of Advertising Research.

Volume (Year): 45 (2005)
Issue (Month): 02 (June)
Pages: 162-170
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:cup:jadres:v:45:y:2005:i:02:p:162-170_05

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