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Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

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  • CAPOZZI, LOUIS
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    Abstract

    One of America s greatest inventors, Benjamin Franklin, once said glass china and reputation are easily cracked, but never well mended. A simplistic and thankfully outdated notion, yet with an element of truth.

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    Bibliographic Info

    Article provided by Cambridge University Press in its journal Journal of Advertising Research.

    Volume (Year): 45 (2005)
    Issue (Month): 03 (September)
    Pages: 290-293

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    Handle: RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05

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