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Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

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  • CAPOZZI, LOUIS

Abstract

One of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.†A simplistic and thankfully outdated notion, yet with an element of truth.

Suggested Citation

  • Capozzi, Louis, 2005. "Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset," Journal of Advertising Research, Cambridge University Press, vol. 45(3), pages 290-293, September.
    • Handle: RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05
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    Cited by:

    1. Sung-Bum Kim & Dae-Young Kim, 2017. "Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency," Sustainability, MDPI, vol. 9(6), pages 1-15, June.
    2. Bo-Chiuan Su & Li-Wei Wu & Ying-Chi Yen, 2021. "Antecedents and Consequences of Trust and Loyalty in Physical Banks Affecting Mobile Payments," Sustainability, MDPI, vol. 13(22), pages 1-27, November.
    3. Ali, Imran & Ali, Murad & Grigore, Georgiana & Molesworth, Mike & Jin, Zhongqi, 2020. "The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies," Journal of Business Research, Elsevier, vol. 117(C), pages 825-838.
    4. Kirkwood, Jodyanne & Gray, Brendan, 2009. "From entrepreneur to mayor: Assessing the impact of the founder’s changing reputation on Hubbard Foods Ltd," Australasian marketing journal, Elsevier, vol. 17(2), pages 115-124.
    5. Izlem Gozukara & Osman Yildirim, 2015. "Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(3), pages 126-147, September.
    6. SangRyeong Lee & Jin-Woo Park & DongRyeol Choi, 2023. "The Effects of ESG Management on Business Performance: The Case of Incheon International Airport," Sustainability, MDPI, vol. 15(24), pages 1-22, December.
    7. Gross, Hellen P. & Ingerfurth, Stefan & Willems, Jurgen, 2021. "Employees as reputation advocates: Dimensions of employee job satisfaction explaining employees’ recommendation intention," Journal of Business Research, Elsevier, vol. 134(C), pages 405-413.
    8. SangRyeong Lee & Jin-Woo Park & Sukhoon Chung, 2022. "The Effects of Corporate Social Responsibility on Corporate Reputation: The Case of Incheon International Airport," Sustainability, MDPI, vol. 14(17), pages 1-19, September.
    9. Su, Lujun & Swanson, Scott R. & Chinchanachokchai, Sydney & Hsu, Maxwell K. & Chen, Xiaohong, 2016. "Reputation and intentions: The role of satisfaction, identification, and commitment," Journal of Business Research, Elsevier, vol. 69(9), pages 3261-3269.

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