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Bibliographic InfoArticle provided by Cambridge University Press in its journal Journal of Advertising Research.
Volume (Year): 40 (2000)
Issue (Month): 06 (November)
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- Bruno Schivinski & Dariusz Dabrowski, 2013. "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology 4, Faculty of Management and Economics, Gdansk University of Technology.
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