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Will Internet Users Pay for Online Content?

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  • DOU, WENYU
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    Abstract

    This study investigated determinants of internet users willingness to pay for online content. A survey of internet users of a clip art website found that they did conduct benefits costs analysis when evaluating whether to pay for online content. Usage purpose and experience with online purchasing emerged as significant predictors. Further, the study confirmed the existence of free mentality among online content users. Managerial implications are explored.

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    File URL: http://journals.cambridge.org/abstract_S0021849904040358
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    Bibliographic Info

    Article provided by Cambridge University Press in its journal Journal of Advertising Research.

    Volume (Year): 44 (2004)
    Issue (Month): 04 (December)
    Pages: 349-359

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    Handle: RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04

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    Cited by:
    1. repec:pra:mprapa:42457 is not listed on IDEAS
    2. Marine Le Gall-Ely, 2009. "Définition, mesure et déterminants du consentement à payer du consommateur : synthèse critique et voies de recherche," Post-Print hal-00522826, HAL.

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