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Will Internet Users Pay for Online Content?

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Author Info
DOU, WENYU
Abstract

This study investigated determinants of internet users willingness to pay for online content. A survey of internet users of a clip art website found that they did conduct benefits costs analysis when evaluating whether to pay for online content. Usage purpose and experience with online purchasing emerged as significant predictors. Further, the study confirmed the existence of free mentality among online content users. Managerial implications are explored.

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File URL: http://journals.cambridge.org/abstract_S0021849904040358
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Publisher Info
Article provided by Cambridge University Press in its journal Journal of Advertising Research.

Volume (Year): 44 (2004)
Issue (Month): 04 (December)
Pages: 349-359
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04

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This page was last updated on 2009-11-15.

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