IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v56y2022i3p1220-1243.html
   My bibliography  Save this article

Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle

Author

Listed:
  • Monica C. LaBarge
  • Kristen L. Walker
  • Courtney Nations Azzari
  • Maureen Bourassa
  • Jesse Catlin
  • Stacey Finkelstein
  • Alexei Gloukhovtsev
  • James Leonhardt
  • Kelly Martin
  • Maria Rejowicz‐Quaid
  • Mehrnoosh Reshadi

Abstract

Societal well‐being is challenged by the complexity and intangibility of the compromises inherent in digital exchanges. Increasingly these exchanges rely on technology, with competing priorities that challenge cooperation and communication among key parties involved. The authors examine the factors that drive tensions between consumers and organizations in digital exchanges, as well as how and why interest groups, lawmakers, and bureaucrats (also known as the “iron triangle”) try to mediate these exchanges through policy and regulation. By explicating the nature of these relationships, the authors illustrate various trade‐offs faced by all parties and depict a novel, comprehensive framework to facilitate holistic assessment of the factors underlying these ubiquitous but complex digital relationships with vague ethical stewardship. This framework serves as a lens to help guide business and regulatory policymaking and as a platform for identifying future research opportunities.

Suggested Citation

  • Monica C. LaBarge & Kristen L. Walker & Courtney Nations Azzari & Maureen Bourassa & Jesse Catlin & Stacey Finkelstein & Alexei Gloukhovtsev & James Leonhardt & Kelly Martin & Maria Rejowicz‐Quaid & M, 2022. "Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1220-1243, September.
  • Handle: RePEc:bla:jconsa:v:56:y:2022:i:3:p:1220-1243
    DOI: 10.1111/joca.12471
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12471
    Download Restriction: no

    File URL: https://libkey.io/10.1111/joca.12471?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lobschat, Lara & Mueller, Benjamin & Eggers, Felix & Brandimarte, Laura & Diefenbach, Sarah & Kroschke, Mirja & Wirtz, Jochen, 2021. "Corporate digital responsibility," Journal of Business Research, Elsevier, vol. 122(C), pages 875-888.
    2. Kelly D. Martin & Patrick E. Murphy, 2017. "The role of data privacy in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 135-155, March.
    3. Aguirre, Elizabeth & Mahr, Dominik & Grewal, Dhruv & de Ruyter, Ko & Wetzels, Martin, 2015. "Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness," Journal of Retailing, Elsevier, vol. 91(1), pages 34-49.
    4. Shackelford, Scott J., 2012. "Should your firm invest in cyber risk insurance?," Business Horizons, Elsevier, vol. 55(4), pages 349-356.
    5. Samppa Suoniemi & Lars Meyer-Waarden & Andreas Munzel & Alex Ricardo Zablah & Detmar Straub, 2020. "Big data and firm performance: The roles of market-directed capabilities and business strategy," Post-Print hal-02957479, HAL.
    6. Julie Battilana & Bernard Leca & Eva Boxenbaum, 2009. "How actors change institutions : Towards a theory of institutional entrepreneurship," Post-Print hal-00576509, HAL.
    7. Jordan Etkin, 2016. "The Hidden Cost of Personal Quantification," Journal of Consumer Research, Oxford University Press, vol. 42(6), pages 967-984.
    8. Laurence Ashworth & Clinton Free, 2006. "Marketing Dataveillance and Digital Privacy: Using Theories of Justice to Understand Consumers’ Online Privacy Concerns," Journal of Business Ethics, Springer, vol. 67(2), pages 107-123, August.
    9. Mary C. Gilly & Mary Wolfinbarger Celsi & Hope Jensen Schau, 2012. "It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 62-89, March.
    10. Justus Haucap & Ulrich Heimeshoff, 2014. "Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization?," International Economics and Economic Policy, Springer, vol. 11(1), pages 49-61, February.
    11. Dou, Wenyu, 2004. "Will Internet Users Pay for Online Content?," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 349-359, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kristen L. Walker & Kiya Bodendorf & Tina Kiesler & Georgie de Mattos & Mark Rostom & Amr Elkordy, 2023. "Compulsory technology adoption and adaptation in education: A looming student privacy problem," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 445-478, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cloarec, Julien, 2022. "Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization," Journal of Business Research, Elsevier, vol. 152(C), pages 144-153.
    2. Lobschat, Lara & Mueller, Benjamin & Eggers, Felix & Brandimarte, Laura & Diefenbach, Sarah & Kroschke, Mirja & Wirtz, Jochen, 2021. "Corporate digital responsibility," Journal of Business Research, Elsevier, vol. 122(C), pages 875-888.
    3. H. Li & A. Nill, 2020. "Online Behavioral Targeting: Are Knowledgeable Consumers Willing to Sell Their Privacy?," Journal of Consumer Policy, Springer, vol. 43(4), pages 723-745, December.
    4. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    5. Teck Ming Tan & Saila Saraniemi, 2023. "Trust in blockchain-enabled exchanges: Future directions in blockchain marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 914-939, July.
    6. Ertugrul Uysal & Sascha Alavi & Valéry Bezençon, 2022. "Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1153-1175, November.
    7. Attié, Elodie & Meyer-Waarden, Lars, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    8. Grosso, Monica & Castaldo, Sandro & Li, Hua (Ariel) & Larivière, Bart, 2020. "What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information," Journal of Retailing, Elsevier, vol. 96(4), pages 524-547.
    9. Lena Steinhoff & Denni Arli & Scott Weaven & Irina V. Kozlenkova, 2019. "Online relationship marketing," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 369-393, May.
    10. Bonsón, Enrique & Bednárová, Michaela & Perea, David, 2023. "Disclosures about algorithmic decision making in the corporate reports of Western European companies," International Journal of Accounting Information Systems, Elsevier, vol. 48(C).
    11. Oghazi, Pejvak & Schultheiss, Rakel & Chirumalla, Koteshwar & Kalmer, Nicolas Philipp & Rad, Fakhreddin F., 2020. "User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts," Journal of Business Research, Elsevier, vol. 112(C), pages 531-540.
    12. Douglas Olsen, G. & Pracejus, John W., 2020. "Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand," Journal of Business Research, Elsevier, vol. 116(C), pages 245-257.
    13. Kelly D. Martin & Patrick E. Murphy, 2017. "The role of data privacy in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 135-155, March.
    14. Hayes, Jameson L. & Brinson, Nancy H. & Bott, Gregory J. & Moeller, Claire M., 2021. "The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 16-30.
    15. Pallant, Jason I. & Pallant, Jessica L. & Sands, Sean J. & Ferraro, Carla R. & Afifi, Eslam, 2022. "When and how consumers are willing to exchange data with retailers: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    16. Thomas Davenport & Abhijit Guha & Dhruv Grewal & Timna Bressgott, 2020. "How artificial intelligence will change the future of marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 24-42, January.
    17. Lars Meyer-Waarden & Julien Cloarec, 2022. "“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles," Post-Print hal-03385891, HAL.
    18. De Keyser, Arne & Bart, Yakov & Gu, Xian & Liu, Stephanie Q. & Robinson, Stacey G. & Kannan, P.K., 2021. "Opportunities and challenges of using biometrics for business: Developing a research agenda," Journal of Business Research, Elsevier, vol. 136(C), pages 52-62.
    19. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    20. Beke, Frank T. & Eggers, Felix & Verhoef, Peter C. & Wieringa, Jaap E., 2022. "Consumers’ privacy calculus: The PRICAL index development and validation," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 20-41.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:56:y:2022:i:3:p:1220-1243. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.