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Determinants Of Internet Corporate Social Responsibility Communication: Evidence From France

Author

Listed:
  • Laetitia Pozniak
  • Perrine Ferauge

Abstract

This research identifies determiners of internet Corporate Social Responsibility (CSR) communication of the 53 French enterprises which are members of l Observatoire sur la Responsabilité Sociétale des Entreprises (ORSE). This study is completed in two phases. First, we use an analytical grid and develop a scoring technique. We classify the French companies in our sample according to the intensity of their responsible communication on the Internet. Then, we test a set of hypotheses to highlight the explanatory variables of the communication level on the Internet of the responsible enterprise. The results indicate the performance of firms is positively related to the level of CSR communication trough the web.

Suggested Citation

  • Laetitia Pozniak & Perrine Ferauge, 2015. "Determinants Of Internet Corporate Social Responsibility Communication: Evidence From France," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(2), pages 53-63.
    • Handle: RePEc:ibf:gjbres:v:9:y:2015:i:2:p:53-63
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    References listed on IDEAS

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    More about this item

    Keywords

    Communication; Internet; Websites; Corporate Social Responsibility (CSR); Sustainable Development;
    All these keywords.

    JEL classification:

    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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