Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 88 (2009)
Issue (Month): 1 (August)
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Web page: http://www.springerlink.com/link.asp?id=100281
marketing; marketing communications; corporate social responsibility; ethics;
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- Fabrice Etilé & Sabrina Teyssier, 2012. "Signaling Corporate Social Responsibility: Third-Party Certification vs. Brands," PSE Working Papers halshs-00736551, HAL.
- Fabrice Etilé & Sabrina Teyssier, 2012. "Signaling Corporate Social Responsibility: Third-Party Certification vs. Brands," Working Papers halshs-00736551, HAL.
- Grimmer, Martin & Bingham, Timothy, 2013. "Company environmental performance and consumer purchase intentions," Journal of Business Research, Elsevier, vol. 66(10), pages 1945-1953.
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