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The Influence of Advertising Practice Corporate Social Responsibility

Author

Listed:
  • IRINA OLIMPIA SUSANU

    (UNIVERSITY DUNAREA DE JOS OF GALATI)

  • Nicoleta Cristache

    (UNIVERSITY DUNAREA DE JOS OF GALATI)

  • Adrian MICU

    (UNIVERSITY DUNAREA DE JOS OF GALATI)

Abstract

Advertising serves as a mold that shapes social and moral values of the viewer and therefore, due attention should be paid to ensure that the content is healthy, that it positively affects the viewer and the values that inspires represent an ethical improvement of society health. This paper presents a research based on a semi-structured interview and the applying of a questionnaire. The purpose of this research is to reveal the extent to which respondents acknowledge the influence of advertising in decision-making. It can be said that in order to protect society from the harmful effects of advertising, we can create a model with a series of measures that advertising is socially responsible and even beneficial for the society.

Suggested Citation

  • IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU, 2016. "The Influence of Advertising Practice Corporate Social Responsibility," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 201-208, July.
    • Handle: RePEc:aes:icmbdj:v:2:y:2016:i:1:p:201-208
    as

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    References listed on IDEAS

    as
    1. Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 71-83, June.
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    More about this item

    Keywords

    social responsibility; advertising; commercial responsibility;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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