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Efecto de la información mediática acerca de la acuicultura sobre la demanda de dorada de cultivo en los establecimientos detallistas

Author

Listed:
  • José Manuel Fernández Polanco
  • Ángel Herrero Crespo

Abstract

Los efectos de la información difundida en los medios de comunicación de masas acerca de la industria de la acuicultura sobre el comportamiento de compra se contrastan por medio de la inclusión de un índice que mide la intensidad y el contenido de las noticias publicadas en la función de demanda de dorada en España durante un período de cinco años. Los resultados del ajuste de un VAR confirman observaciones previas en el mercado de salmón que sugieren un efecto positivo, aunque débil, sobre las cantidades demandadas.

Suggested Citation

  • José Manuel Fernández Polanco & Ángel Herrero Crespo, 2022. "Efecto de la información mediática acerca de la acuicultura sobre la demanda de dorada de cultivo en los establecimientos detallistas," DOCFRADIS Working Papers 2201, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2022.
    • Handle: RePEc:ovr:docfra:2201
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    More about this item

    Keywords

    Acuicultura; medios de masa; demanda; dorada;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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