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Personal Marketing Plan and Its Influence on Employability

Author

Listed:
  • Jose G. VARGAS-HERNANDEZ
  • Rebeca Almanza JIMENEZ

    (Universidad de Guadalajara, MEXICO.)

Abstract

The objective of this paper is to review and analyze the main components of a personal marketing plan Engineers in Business Management Graduates ITLAC for better employability in the labor market. The analys is assumes that currently personal marketing has become an in dispensable tool to achieve professional and personal success, enabling graduates of this professional profile make selling your image to achieve their objectives and goals. The method used is descriptive analytic from a literature review. Finallya marketing personal marketing plan is proposed.

Suggested Citation

  • Jose G. VARGAS-HERNANDEZ & Rebeca Almanza JIMENEZ, 2015. "Personal Marketing Plan and Its Influence on Employability," Turkish Economic Review, KSP Journals, vol. 2(2), pages 104-110, June.
    • Handle: RePEc:ksp:journ2:v:2:y:2015:i:2:p:104-110
    as

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    More about this item

    Keywords

    Graduates; Employability; Personal image; The labor market and personal marketing plan.;
    All these keywords.

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • J44 - Labor and Demographic Economics - - Particular Labor Markets - - - Professional Labor Markets and Occupations
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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