A P.E.S.T. Analyse Of The Marketing Environment Of The Romanian Sme Sector During The Last Financial Crisis Years
AbstractThe health of an economy depends, no doubt, by the dynamic of SME sector andtheir level success on the domestic and international markets.Our work aims a PESTLE analysis of the Romanian SME sector after 2008 year when theywere felt the effects of the global financial crisis and to emphasize the powerful adaptivemanagement process continues to change the demand and to identify, also, the effectivetactics to the companies level to reduce the negative impacts and threats because of themacroeconomic context of today, less favorable to SME of Romania.The reflection will bring the possible macroeconomic and sectorial consequences in terms forthe economy of Romania in the coming years and the measures that must be take in place tomitigate these consequences of the Romanian SME sector which represents 96% of theRomanian economy.
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Bibliographic InfoArticle provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.
Volume (Year): 2 (2011)
Issue (Month): 13 ()
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marketing environment turbulence; financial crisis; macroeconomic consequences; Romanian SME sector dynamic; sector attractiveness;
Find related papers by JEL classification:
- M16 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - International Business Administration
- M21 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - Business Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- O52 - Economic Development, Technological Change, and Growth - - Economywide Country Studies - - - Europe
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