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Social Media and Public Universities. Theoretical Aspects

Author

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  • Alexandru Grigoras

    (“Alexandru Ioan Cuza†University of Iasi)

Abstract

The massive and dizzying irruption of Information and Communication Technologies that we are currently witnessing has substantially transformed the way in which people learn, teach, communicate, work, and, basically, how they live. It has affected nearly every fact of life, including the educational process. The universities, both public and private, have begun to increasingly rely on the Internet, and especially on social media, to reach out and get closer to students. As a result, social media marketing has received increased attention in marketing for higher education. This paper aims at clarifying some of the concepts of marketing communication in public universities and set the theoretical background for future research.

Suggested Citation

  • Alexandru Grigoras, 2021. "Social Media and Public Universities. Theoretical Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 530-534, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:530-534
    as

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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%204/12.pdf
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    References listed on IDEAS

    as
    1. Jane Hemsley-Brown, 2011. "Market heal thyself: the challenges of a free market in higher education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 21(2), pages 115-132, September.
    2. Adam Peruta & Alison B. Shields, 2018. "Marketing your university on social media: a content analysis of Facebook post types and formats," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 28(2), pages 175-191, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    higher education; Romania; social media; literature review; public universities;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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