Do consumers buy bread and diamond with the same attachment?
AbstractBuying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991 – 2010 of said economic indicators and high and low involvement products consumption has been analyzed and reported. The results draw to conclusion that unemployment rate, per capita income, inflation and interest rate have an irregular (fluctuating) tendency for the dissimilar time periods. While in the existence of the shocking and fluctuating trends of the outlined economic players consumption patterns of high and low involvement products co move with each other which implies that no matter, the consumers are rich or poor, they have the same buying aptitude for high (diamond) and low (bread) involvement products in the presence of inflation or hyperinflation or the other shocks in macroeconomic players in Pakistani society.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 45094.
Date of creation: 2012
Date of revision:
Publication status: Published in Science Series Data Report 2.4(2012): pp. 42-49
High involvement product; Low involvement products; economical players; co-integration.;
Find related papers by JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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