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Marketing Potential of Websites of Rural Tourism Facilities in Poland

Author

Listed:
  • Król Karol

    (University of Agriculture in Krakow)

Abstract

Subject and purpose of work: The aim of the study is to assess the marketing potential of websites of rural tourism facilities’ in Poland.

Suggested Citation

  • Król Karol, 2019. "Marketing Potential of Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(2), pages 158-172, June.
    • Handle: RePEc:vrs:ecoreg:v:12:y:2019:i:2:p:158-172:n:5
    DOI: 10.2478/ers-2019-0015
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    More about this item

    Keywords

    Internet marketing; popularity rankings; quality indices; sales potential; Internet ecosystem;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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