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Product Research Centers: Marketing Of Developed Products, Comercializacion De Productos De Centros De Investigacion

Author

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  • Carmen Castrejon Mata

Abstract

Research centers and labs fulfill an important market need; they identify a potential market need for goods and service and develop the product or service to satisfy the specific need. Unfortunately, research centers and labs have failed to market their products and services to consumers. This research identifies the reasons for this failure. The results show that entrepreneurial attitudes toward business, lack of investment capital, inadequate commercialization strategies are to blame. The study offers insights on how to overcome these problems, including developing marketing models to improve investment and project administration.

Suggested Citation

  • Carmen Castrejon Mata, 2010. "Product Research Centers: Marketing Of Developed Products, Comercializacion De Productos De Centros De Investigacion," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 3(3), pages 55-66.
    • Handle: RePEc:ibf:riafin:v:3:y:2010:i:3:p:55-66
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    More about this item

    Keywords

    Marketing; product development; technological laboratories and research; needs; market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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