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Effective Marketing At Education: Importance of Communication Materials

Author

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  • Remziye Terkan

    (Department of Public Relations, Faculty of Communication, Girne American University, Kyrenia, Northern Cyprus)

Abstract

Written and visual communications are effective for people in every area. Importance of communication materials has recently understood fast and written and visual communication materials are effective also in marketing. They are like impressive tools and also they are influential for every organization even in higher education in the world. The significance of written and visual communication materials in educational institutions is evaluated in tis study. The role and importance of visual and written materials in marketing process of education sector and its relation with communication materials effectiveness on educational institutions achievement is investigated.

Suggested Citation

  • Remziye Terkan, 2013. "Effective Marketing At Education: Importance of Communication Materials," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 146-152.
    • Handle: RePEc:eco:journ3:2013-04-2
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    More about this item

    Keywords

    Communication; marketing; communication materials;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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