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La co-construction sémio-discursive des thématiques santé en Roumanie postcommuniste

Author

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  • Daniela ROVENŢA-FRUMUŞANI

    (Universite de Bucarest)

Abstract

partir des années 1999 (Réseaux 95 : « Sciences, malades et espace public » et Etudes de communication 22 : « La médiatisation des problèmes publics ») l’accent sur une information pratique dans une société de plus en plus « médicalisée » (Gilles Lipovetsky) devient axiale dans les médias et les débats publics (centrés souvent sur la politisation de certaines questions de santé et l’instrumentalisation d’autres). Mais on devra attendre le début du troisième millénaire pour assister à l’augmentation des recher - ches sociologiques, communicationnelles, discursives rattachées à l’analyse des mutations dans le domaine : campagnes de communication publique concernant la vaccination, les antibiotiques, la prévention, dans une tension intéressante entre spécialisation (niches de publics, fragmentation des maladies et des discours) et déspécialisation (travaux de vulgarisation, pluri - information médiatique, parfois contradictoire).

Suggested Citation

  • Daniela ROVENŢA-FRUMUŞANI, 2015. "La co-construction sémio-discursive des thématiques santé en Roumanie postcommuniste," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 56-64.
    • Handle: RePEc:foj:journl:y:2015:i:1:p:56-64
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    Keywords

    Communication publique; professionnalisation et mobilisation du public.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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