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The Management of Innovation Process from Market Orientation Perspective in Automotive Industry

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Author Info

  • Amalia PANDELICÃ

    ()
    (Faculty of Economics, University of Pitesti, Romania)

  • Mihaela DIACONU

    ()
    (Faculty of Economics, University of Pitesti, Romania)

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    Abstract

    Marketing and management researchers pointed out, beginning whit ’90s, the benefits of implementation of a new business philosophy – market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point – market orientation is a business philosophy, which connects all the functional areas of the organization to environment in which operates and ensures long-term profitability. Even if, the market orientation concept was the topic for many researches, in economic literature any framework model of implementation was not developed. In the article we present a framework model, which will emphasise the steps, and changes that an organization has to do to become market orientated, beginning from the particular case of automobile industry.

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    File URL: http://economic.upit.ro/repec/pdf/2011_2_10.pdf
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    Bibliographic Info

    Article provided by University of Pitesti in its journal Scientific Bulletin - Economic Sciences.

    Volume (Year): 10 (2011)
    Issue (Month): 2 ()
    Pages: 108-115

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    Handle: RePEc:pts:journl:y:2011:i:2:p:108-115

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    Web page: http://www.economic.upit.ro/
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    Related research

    Keywords: market orientation; innovation process; implementation process; automotive industry;

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    Cited by:
    1. Daniela Mihai, 2012. "Analysis of Current State and Future Trends of Auto Parts Manufacturing Sector in Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 167-178.

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