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The Management of Innovation Process from Market Orientation Perspective in Automotive Industry

Author

Listed:
  • Amalia PANDELICÃ

    (Faculty of Economics, University of Pitesti, Romania)

  • Mihaela DIACONU

    (Faculty of Economics, University of Pitesti, Romania)

Abstract

Marketing and management researchers pointed out, beginning whit ’90s, the benefits of implementation of a new business philosophy – market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point – market orientation is a business philosophy, which connects all the functional areas of the organization to environment in which operates and ensures long-term profitability. Even if, the market orientation concept was the topic for many researches, in economic literature any framework model of implementation was not developed. In the article we present a framework model, which will emphasise the steps, and changes that an organization has to do to become market orientated, beginning from the particular case of automobile industry.

Suggested Citation

  • Amalia PANDELICÃ & Mihaela DIACONU, 2011. "The Management of Innovation Process from Market Orientation Perspective in Automotive Industry," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 108-115.
    • Handle: RePEc:pts:journl:y:2011:i:2:p:108-115
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    References listed on IDEAS

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    1. Lado, Nora & Maydeu Olivares, Alberto, 1998. "Exploring the link between market orientation and innovation in the European and US insurance markets," DEE - Working Papers. Business Economics. WB 6528, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    2. Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
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    Cited by:

    1. Olga Lucía Anzola Morales & Diego Armando Marín Idárraga & Juan Carlos Cuartas Marín, 2017. "Fundamentación teórica de la cultura, la estructura y la estrategia de la organización. Referentes para el análisis y diseño organizacional," Books, Universidad Externado de Colombia, Facultad de Administración de Empresas, edition 1, number 45, August.
    2. Daniela Mihai, 2012. "Analysis of Current State and Future Trends of Auto Parts Manufacturing Sector in Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 167-178.

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    More about this item

    Keywords

    market orientation; innovation process; implementation process; automotive industry;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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