IDEAS home Printed from https://ideas.repec.org/a/mir/mirbus/v5y2015i1p15-32.html
   My bibliography  Save this article

Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors

Author

Listed:
  • Betül Çal

    (Faculty of Economics and Administrative Sciences, Giresun University, Giresun, 28100, Turkey.)

Abstract

Human expectations are believed to play a key role in setting the direction of actual behavior. Although having its influence in a number of sectors and product types, the concept of expectations deserves special attention in the financial investment decisions, which is mostly up to the prospective beliefs about the major economic indicators and interrelationship among them. There exist numerous paradigms covering the concept with varying antecedents and consequences with a lacking coherence. Besides, the existing literature tends to take a finance-viewpoint in covering the investment decisions rather than a consumer behavior stance. The aim of this study is to demonstrate that the process of the first arousal of human need into the actual behavior might be analyzed in a coherent combination of Expectancy-Valence and Expectation-Disconfirmation Theories. The suggested approach is applied in the area of financial services, specifically in the determination of the motivational force to invest in the Turkey Equity Market by the Turkish investors. The findings indicate that the investors’ motivational force is a function of the sum of expectations for the expected outcome and their valences. Their motivational force has an impact on their state of disconfirmation and its direction which, in turn influences their state of satisfaction. Past experience also emerges both as an outcome of the satisfaction process and as an antecedent of the motivational force for the following investment decision, in the periods covered.

Suggested Citation

  • Betül Çal, 2015. "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 15-32, January.
    • Handle: RePEc:mir:mirbus:v:5:y:2015:i:1:p:15-32
    as

    Download full text from publisher

    File URL: http://thejournalofbusiness.org/index.php/site/article/view/662/491
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Doron Nissim & Stephen H. Penman, 2003. "The Association between Changes in Interest Rates, Earnings, and Equity Values," Contemporary Accounting Research, John Wiley & Sons, vol. 20(4), pages 775-804, December.
    2. Kubo, Akihiro, 2012. "The US tech pulse, stock prices, and exchange rate dynamics: Evidence from Asian developing countries," Journal of Asian Economics, Elsevier, vol. 23(6), pages 680-687.
    3. Emma M. Iglesias & Andre Yone Haughton, 2013. "Interaction between monetary policy and stock prices: a comparison between the Caribbean and the US," Applied Financial Economics, Taylor & Francis Journals, vol. 23(6), pages 515-534, March.
    4. Tolga Aksoy & Mehmet Iþýl Þahin, 2009. "Belirsizlik Altýnda Karar Alma: Geleneksel ve Modern Yaklaþýmlar," Working Papers 2009/7, Turkish Economic Association.
    5. Ying Wu, 2000. "Stock prices and exchange rates in VEC model—The case of Singapore in the 1990s," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 24(3), pages 260-274, September.
    6. Bjørnland, Hilde C. & Leitemo, Kai, 2009. "Identifying the interdependence between US monetary policy and the stock market," Journal of Monetary Economics, Elsevier, vol. 56(2), pages 275-282, March.
    7. Fama, Eugene F. & Schwert, G. William, 1977. "Asset returns and inflation," Journal of Financial Economics, Elsevier, vol. 5(2), pages 115-146, November.
    8. Mark Grinblatt & Matti Keloharju, 2001. "What Makes Investors Trade?," Journal of Finance, American Finance Association, vol. 56(2), pages 589-616, April.
    9. Brad M. Barber & Terrance Odean, 2000. "Trading Is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors," Journal of Finance, American Finance Association, vol. 55(2), pages 773-806, April.
    10. Solnik, Bruno, 1987. "Using Financial Prices to Test Exchange Rate Models: A Note," Journal of Finance, American Finance Association, vol. 42(1), pages 141-149, March.
    11. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    12. Bill B. Francis & Iftekhar Hasan & Delroy M. Hunter, 2006. "Dynamic Relations between International Equity and Currency Markets: The Role of Currency Order Flow," The Journal of Business, University of Chicago Press, vol. 79(1), pages 219-258, January.
    13. Cohen, Randolph B. & Gompers, Paul A. & Vuolteenaho, Tuomo, 2002. "Who underreacts to cash-flow news? evidence from trading between individuals and institutions," Journal of Financial Economics, Elsevier, vol. 66(2-3), pages 409-462.
    14. James Obben & Andrew Pech & Shamim Shakur, 2006. "Analysis of the relationship between the share market performance and exchange rates in New Zealand: A cointegrating VAR approach," New Zealand Economic Papers, Taylor & Francis Journals, vol. 40(2), pages 147-180.
    15. WenShwo Fang & Stephen M. Miller, 2002. "Currency Depreciation and Korean Stock Market Performance during the Asian Financial Crisis," Working papers 2002-30, University of Connecticut, Department of Economics.
    16. Richard A. Ajayi & Mbodja Mougouė, 1996. "On The Dynamic Relation Between Stock Prices And Exchange Rates," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 19(2), pages 193-207, June.
    17. Maija Renko & K. Kroeck & Amanda Bullough, 2012. "Expectancy theory and nascent entrepreneurship," Small Business Economics, Springer, vol. 39(3), pages 667-684, October.
    18. Derek D. Rucker & Miao Hu & Adam D. Galinsky, 2014. "The Experience versus the Expectations of Power: A Recipe for Altering the Effects of Power on Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 381-396.
    19. Ion Stancu & Daniel Rece, 2010. "Embedded Banking Security Level Index and Aimed Control Template for Banking Systems – Implementation Evaluation Using the Vroom-Yetton-Jago Contingency Model," The Review of Finance and Banking, Academia de Studii Economice din Bucuresti, Romania / Facultatea de Finante, Asigurari, Banci si Burse de Valori / Catedra de Finante, vol. 2(2), pages 077-082, December.
    20. Fama, Eugene F, 1970. "Efficient Capital Markets: A Review of Theory and Empirical Work," Journal of Finance, American Finance Association, vol. 25(2), pages 383-417, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Betül Çal, 2015. "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, LAR Center Press, vol. 5(1), pages 15-32, January.
    2. Schwert, G. William, 2003. "Anomalies and market efficiency," Handbook of the Economics of Finance, in: G.M. Constantinides & M. Harris & R. M. Stulz (ed.), Handbook of the Economics of Finance, edition 1, volume 1, chapter 15, pages 939-974, Elsevier.
    3. Anders Ekholm, 2006. "How Do Different Types of Investors React to New Earnings Information?," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 33(1‐2), pages 127-144, January.
    4. Na, Haejung & Kim, Soonho, 2021. "Predicting stock prices based on informed traders’ activities using deep neural networks," Economics Letters, Elsevier, vol. 204(C).
    5. James J. Choi & Adriana Z. Robertson, 2020. "What Matters to Individual Investors? Evidence from the Horse's Mouth," Journal of Finance, American Finance Association, vol. 75(4), pages 1965-2020, August.
    6. Jungshik Hur & Mahesh Pritamani & Vivek Sharma, 2010. "Momentum and the Disposition Effect: The Role of Individual Investors," Financial Management, Financial Management Association International, vol. 39(3), pages 1155-1176, September.
    7. Barberis, Nicholas & Xiong, Wei, 2012. "Realization utility," Journal of Financial Economics, Elsevier, vol. 104(2), pages 251-271.
    8. Ivkovic, Zoran & Weisbenner, Scott, 2009. "Individual investor mutual fund flows," Journal of Financial Economics, Elsevier, vol. 92(2), pages 223-237, May.
    9. Drobetz, Wolfgang & Kugler, Peter & Wanzenried, Gabrielle & Zimmermann, Heinz, 2009. "Heterogeneity in asset allocation decisions: Empirical evidence from Switzerland," International Review of Financial Analysis, Elsevier, vol. 18(1-2), pages 84-93, March.
    10. Cary Frydman & Nicholas Barberis & Colin Camerer & Peter Bossaerts & Antonio Rangel, 2012. "Using Neural Data to Test a Theory of Investor Behavior: An Application to Realization Utility," NBER Working Papers 18562, National Bureau of Economic Research, Inc.
    11. Choi, Darwin, 2019. "Disposition sales and stock market liquidity," Journal of Financial Markets, Elsevier, vol. 45(C), pages 19-36.
    12. Francisco Gomes & Michael Haliassos & Tarun Ramadorai, 2021. "Household Finance," Journal of Economic Literature, American Economic Association, vol. 59(3), pages 919-1000, September.
    13. Pikulina, Elena & Renneboog, Luc & Ter Horst, Jenke & Tobler, Philippe N., 2014. "Bonus schemes and trading activity," Journal of Corporate Finance, Elsevier, vol. 29(C), pages 369-389.
    14. Daniel, Kent & Hirshleifer, David & Teoh, Siew Hong, 2002. "Investor psychology in capital markets: evidence and policy implications," Journal of Monetary Economics, Elsevier, vol. 49(1), pages 139-209, January.
    15. Todd Feldman & Shuming Liu, 2018. "A New Predictive Measure Using Agent-Based Behavioral Finance," Computational Economics, Springer;Society for Computational Economics, vol. 51(4), pages 941-959, April.
    16. Rieger, Marc O. & Wang, Mei & Phan, Thuy Chung & Gong, Yujing, 2022. "Trend following or reversal: Does culture affect predictions and trading behavior?," Global Finance Journal, Elsevier, vol. 54(C).
    17. Markus Glaser & Martin Weber, 2007. "Overconfidence and trading volume," The Geneva Papers on Risk and Insurance Theory, Springer;International Association for the Study of Insurance Economics (The Geneva Association), vol. 32(1), pages 1-36, June.
    18. Jaya M. Prosad & Sujata Kapoor & Jhumur Sengupta & Saurav Roychoudhary, 2017. "Overconfidence and Disposition Effect in Indian Equity Market: An Empirical Evidence," Global Business Review, International Management Institute, vol. 19(5), pages 1303-1321, October.
    19. Philipp Stephan & Rüdiger Nitzsch, 2013. "Do individual investors’ stock recommendations in online communities contain investment value?," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, vol. 27(2), pages 149-186, June.
    20. Glaser, Markus & Weber, Martin, 2009. "Which past returns affect trading volume?," Journal of Financial Markets, Elsevier, vol. 12(1), pages 1-31, February.

    More about this item

    Keywords

    Disconfirmation; expectation; motivational force; satisfaction; Turkish equity market.;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • E44 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Financial Markets and the Macroeconomy
    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mir:mirbus:v:5:y:2015:i:1:p:15-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: M Kabir (email available below). General contact details of provider: https://edirc.repec.org/data/csmirus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.