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Brand Building €“ An Essential Marketing Action

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  • SOCA, Diana
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    Abstract

    A brand strategy is essentially an approach that guides every aspect of a business. It must do so that the brand corresponds to the four D: desired by the consumer, deliverable, distinct from the competition and durable over time. It is a model that tells you both how to run a business and how each customer interaction with the brand must look like.

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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/4/7.pdf
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    Bibliographic Info

    Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

    Volume (Year): 1 (2011)
    Issue (Month): 4 (December)
    Pages: 42-47

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    Handle: RePEc:hmm:journl:v:1:y:2011:i:4:p:41-47

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    Web page: http://holisticmarketingmanagement.ro

    Related research

    Keywords: brand product; brand strategy; brand equity; powerful brands;

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