Industrial (B2b) Marketing Of Glass Companies: Mobile Applications As A Sales Promotion Tool
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DOI: 10.30525/2661-5150/2020-3-8
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References listed on IDEAS
- Ioannis Rizomyliotis & Kleopatra Konstantoulaki & Ioannis Kostopoulos, 2017. "Business-to-Business Marketing Communications," Springer Books, Springer, number 978-3-319-58783-7, September.
- Siliang Tong & Xueming Luo & Bo Xu, 2020. "Personalized mobile marketing strategies," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 64-78, January.
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More about this item
Keywords
industrial (B2B) marketing; mobile applications; sales promotion tools; digital marketing communications;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
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